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Easier Way to View Sedo Sales Feed

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I don’t know about you, but viewing the raw Sedo sales rss feed is difficult on the eyes. It wasn’t really made to view in the feed form, but for someone without the technical skills to turn it into something else, the feed form was basically the best I could ask for without having to pay someone to convert it.

I just realized there is an easy way to convert the feed into something that is easier to read, and the best part about it is that it’s absolutely free. If you have a Google account, you can set up an iGoogle page, which was created so you could easily add your rss feeds and other “gadgets.”

There are four steps to optimally display the feed:

  • Visit iGoogle.com and log into your account or create an account
  • Click the Add Gadgets button on the top left
  • Click the Add feed or gadget link on the bottom left sidebar
  • Add this feed:  http://sedo.com/rss/rss_list.php?rss_id=17
  • Once feed is displayed, edit settings to show the max number of names

Although I would prefer the feed to show more than 9 recent sales, that’s the maximum number of articles permitted with iGoogle. It should automatically update for you each time a sold name is added to the sales report.

Here’s a screenshot before:

 

Here’s a screenshot after:

Two Auctions Starting Today

There are two domain auctions that begin fielding bids today. The Moniker / Snapnames Spring auction runs from April 19 – May 17, and Sedo’s monthly Great Domains auction also begins today and runs through April 26. As of this post, there are 100 names in the Moniker / Snap auction and 85 names in the Great Domains auction.

Below are some of the names I like in these auctions. Feel free to share your favorites in the comment section below. I do not have any domain names listed in either auction.

Moniker / Snapnames highlights and reserves

  • Affiliates.org  $201-$500
  • Companies.org  $5,001 – $10,000
  • Mahogany.com  $25,001 – $50,000
  • MovingCompany.com  $250,001 – $500,000
  • Platinum.com  $500,001 – $1MM

Great Domains highlights and reserves

  • CustomPaint.com  1,000 – 4,999 USD
  • HBB.com  5,000 – 9,999 USD
  • LLL.net  1,000 – 4,999 USD
  • Train.net  5,000 – 9,999 EUR
  • Acknowledging.com  1 – 499 USD
  • Apps.net

It’s very possible that additional names will be added to each auction inventory, so visit the auction pages to see the full catalogs.

Read About Sales Before They’re Reported

The domain name industry is an imperfect market, but I believe approximate values can be determined based on comparable sales (comps). That’s how it’s done with physical real estate, and while it may be more difficult with domain names, one can get an idea of valuation based on comps.

Every week, Ron Jackson at DNJournal reports weekly sales information from a variety of sources like Sedo, Afternic, Snapnames, NameJet, and other independently verified sources. Likewise, NameBio and DNSalePrice record historical domain sales, and both sites have databases full of domain sales.

When DNJournal posts its weekly sales chart, I quickly scour the list to see what sold and for how much. While scanning the sales, I think about domain names I’ve seen for sale that could be considered comps, and I also think about alternative domain names (ie singular or plural names) that might have a similar valuation. I search sites like Sedo and Afternic for simular names, and I also privately inquire about names of interest.

I know that other domain investors are doing the exact same thing, so time is of the essence with this, and it always feels like a race to read Ron’s DNJ report so I can start searching for names of interest.

There are a couple of faster ways that you can learn about domain sales before they’re reported and I want to share them with you.

  • Sedo has its RSS feed with recent sales. You can learn what sold at Sedo days before the sales are publicly reported. On occasion, they will report a sale and a buyer or seller will request that it not be reported, so if you catch it early, you may be one of the few people to take notice.
  • You can search NameJet and Snapnames for auctions that have bids. If you aren’t the first bidder and don’t bid as high as the leading bidder, you likely won’t win the auction (can’t be entirely sure in case someone drops out). If you are participating in the auction and don’t win, it will show up under your auction history, giving you the sales price before it’s public.

From my perspective, the second method is more accurate because that’s more of a market value than a private sale price may be as there may not have been competitive bidding for the name. However, the first value may be more indicative of end user value.

Domain Name Aftermarket Sales Up For Fifth Consecutive Month

From my personal experience and from what I have been hearing from colleagues, the domain name sales aftermarket is on a tear, and it has been performing very well for the last several months. Although I don’t generally report sales, my company sold 6 figures worth of domain names in the first quarter of 2012, and I’ve already sold mid 5 figures worth of domain names this month.

This information is corroborated by a new report issued by Sedo  this morning. According to data from Sedo’s IDNX, the domain aftermarket saw its fifth  consecutive month of growth last month. The report suggests that the market has seen “a  full rebound from 2011’s financial crisis.” The report also suggests that the remainder of 2012 could be even stronger, although we should all keep in mind that Sedo distributed the report and so there may be some bias.

I have posted the full report below, but this is undoubtedly good news for domain investors who own very good domain names. It also could be a good time to invest in good domain names since there are plenty of owners who need liquidity and have priced their names to sell.

Press release is below:

Moniker is Now a Member of the SedoMLS Premium Partner Network

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I know there are many domain investors that use Moniker as their registrar, and it just became easier to sell Moniker-registered domain names via Sedo using the SedoMLS Premium Partner Network. Sedo just sent an announcement to clients informing them that customers may now activate names in the Network.

A Moniker and Sedo partnership had previously been announced, but I guess the final integration for the Premium Partner Network just happened today. I think I will spend some time activating my Moniker-registered names when I have a chance.

I posted the email announcement below along with the SedoMLS Premium features.

We are getting in touch with an important service update to let you know that your registrar Moniker is now a member of the SedoMLS Premium Partner Network, which means that our customers can activate SedoMLS Premium for any domains that they have registered with Moniker.

SedoMLS Premium features include:

  • Exposure: Domains are visible within millions of searches on SedoMLS partners’ sites.
  • High Conversion: Buyers can purchase domains directly at partner sites.
  • Sell Now Assurance: We check Buy Now listings to ensure that sellers still own these domains.  
  • Fast Payout: We release your payments within one business day.  
  • Instant Transfers: Buyers get domains more quickly, with eligible partners.

Customers can activate SedoMLS Premium in the My Domains section of their Sedo account. Have a question about this product update, or about SedoMLS Premium? Contact Customer Care to Ask A Question now.

Monsanto Buys Channel.com

A little over ten days ago, Sedo sold Channel.com for $125,000, as first reported by Hybrid Domainer and then by Mike Berkens on TheDomains.com. There was some speculation about who bought Channel.com, but it doesn’t look like anyone guessed the buyer correctly.

I received a domain monitor alert from DomainTools this morning informing me that a Whois change had taken place on Channel.com. The domain name appears to have been acquired by Monsanto, a publicly traded agriculture and seed company trading on the New York Stock exchange under the symbol MON.

Monsanto operates a brand called Channel, and according to the Monsanto website, “Channel ® is a premier seed brand specializing in corn, soybean, sorghum and alfalfa. Channel offers high performing genetics that are sourced globally, tested locally and supported year-round by a team of Channel Seedsmen who walk their customers’ fields and learn their challenges.

This seems like a wise acquisition for the company, especially since it’s a nice upgrade from its current url,  ChannelBio.com.