A little over ten days ago, Sedo sold Channel.com for $125,000, as first reported by Hybrid Domainer and then by Mike Berkens on TheDomains.com. There was some speculation about who bought Channel.com, but it doesn’t look like anyone guessed the buyer correctly.

I received a domain monitor alert from DomainTools this morning informing me that a Whois change had taken place on Channel.com. The domain name appears to have been acquired by Monsanto, a publicly traded agriculture and seed company trading on the New York Stock exchange under the symbol MON.

Monsanto operates a brand called Channel, and according to the Monsanto website, “Channel ® is a premier seed brand specializing in corn, soybean, sorghum and alfalfa. Channel offers high performing genetics that are sourced globally, tested locally and supported year-round by a team of Channel Seedsmen who walk their customers’ fields and learn their challenges.”

This seems like a wise acquisition for the company, especially since it’s a nice upgrade from its current url,  ChannelBio.com.

Just sold end(.)com for $100,000.Congrats to buyer and seller!

— dave evanson (@SedoDaveEvanson) March 22, 2012

Sedo broker Dave Evanson just reported that his company sold End.com for $100,000. The Whois has already changed, but it’s now under privacy guard at Go Daddy, so the buyer is unknown at this point in time. There are a whole lot of END acronyms, and many other extensions are also registered.

The domain name was one of the first domain names registered, and it holds a creation date of November 1993. The domain name was sold by someone in New Jersey, and the historical Whois information  shows that  it was once owned by End Technologies. The seller appears to be have been once affiliated with that company back in 2001.

Congratulations to all of the parties involved in the sale. It’s a pretty solid price for a nice domain name.