A little over ten days ago, Sedo sold Channel.com for $125,000, as first reported by Hybrid Domainer and then by Mike Berkens on TheDomains.com. There was some speculation about who bought Channel.com, but it doesn’t look like anyone guessed the buyer correctly.
I received a domain monitor alert from DomainTools this morning informing me that a Whois change had taken place on Channel.com. The domain name appears to have been acquired by Monsanto, a publicly traded agriculture and seed company trading on the New York Stock exchange under the symbol MON.
Monsanto operates a brand called Channel, and according to the Monsanto website, “Channel ® is a premier seed brand specializing in corn, soybean, sorghum and alfalfa. Channel offers high performing genetics that are sourced globally, tested locally and supported year-round by a team of Channel Seedsmen who walk their customers’ fields and learn their challenges.”
This seems like a wise acquisition for the company, especially since it’s a nice upgrade from its current url, ChannelBio.com.