NameMedia News Can Quickly Hurt a Domain Name’s Value

BuyDomains owns the domain name, and it is currently listed for sale at $145,000. I am sure this descriptive domain name receives a pretty good amount of traffic since there is an NHL team named the Thrashers. I don’t know if the Atlanta Thrashers or the NHL ever tried to buy the domain name, but assuming they inquired, they were obviously not interested in paying that much money for the domain name.

According to a  new report in the Atlanta Journal Constitution today, it appears that the Thrashers will no longer be playing in Atlanta after this season, and they will be moving to Winnipeg, Canada. Traffic to will likely decrease over the next few months, and it probably won’t ever recover to its highs. The value of this domain name will similarly fall.

Since the team was named after the Georgia state bird, the Thrasher, it’s highly likely the name will change. In fact, there was an article on the Yahoo Sports Blog about people already cybersquatting potential team domain names. Of course, as any Utah Jazz fans can tell you, there’s a chance the name won’t change.

The moral of this story is that even though you might think your name is worth significantly more than the high offers you received, there’s a good chance it’s not, and perhaps it never will be worth what you think it’s worth. Sometimes it’s better to sell for too little than to not sell at all.

Mark Haseltine Hired as NameMedia CTO


NameMedia, the company that operates Buy Domains, Afternic, and SmartName, just announced that Mark Haseltine has been hired as Chief Technical Officer for the company. Haseltine has experience working at large tech companies like Oracle and Alta Vista.

The company’s press release from this morning is below:

NameMedia, the world leader in the acquisition, development and trading of digital real estate through a targeted website network and domain name marketplace, today announced the appointment of Mark Haseltine as Chief Technology Officer.

Haseltine is recognized as an engineering innovator, with more than twenty years experience working on search, content, CRM and e-commerce solutions for Internet pioneers like Alta Vista to tech giants like Oracle.

Most recently Haseltine served as Vice President of Engineering at Gerson Lehrman Group (GLG), a professional services firm that he helped to grow from a start-up firm to an organization with operations in more than 20 countries. Prior to serving on the executive team at GLG, Haseltine headed product development for Context Media, a leading provider of enterprise content integration software and services whose technology was eventually acquired by Oracle.

As an executive team founding member and Vice President of Engineering at AltaVista Software, Haseltine built and managed the organization that developed the pioneering search web site. Before joining AltaVista, he spearheaded CRM and e-commerce development efforts as a development director for Oracle Corporation.

“Mark’s background—developing innovative e-commerce, content and search solutions that drive revenue—is ideally suited to NameMedia’s mission of building the world’s best trading platform for domains, allowing domain owners the opportunity to realize the full value of their ‘digital real estate’ by listing their name on the equivalent of the ‘MLS’ for domain names—NameMedia’s Domain Listing Service,” said NameMedia CEO Kelly Conlin. “Today, NameMedia has more partners on its network than any other domain marketplace, and Mark’s experience will assure our continued innovation and leadership.”

“With more than two hundred million registered domain names to date—and the prospect of many more domain name extensions—this is an ideal time to be building the industry’s pre-eminent trading platform,” said Haseltine. “Just as the market for real estate or financial instruments have depended on trusted exchanges for their growth, the market for this essential asset of the Internet—domain names—will benefit from a global, networked platform.”

Haseltine’s portfolio will include technology leadership of NameMedia’s domain marketplace,, its SMB-focused sales site,, its domain name development platform,, and its network of niche websites. These sites service customers in more than 100 countries around the globe, supported by a partner network that includes the world’s top domain name resellers.

Mark holds a BS in Computer Science and Engineering from Massachusetts Institute of Technology and a MS in Computer Science from Stanford University. Leads the Way at Afternic This Week

Afternic just released their sales report from the past week, and the leading public domain sale was, which sold for $19,558.00. This domain name had been owned by NameMedia’s BuyDomains.

The second highest value domain sales last week was According to a Whois lookup, it appears was acquired by Dries Buytaert, who also appears to be the owner of

In all, there was over $320,000 worth of publicly released domain sales for $2,000+ (.com) and $1,000+ (.net and .org).

This week’s domain sales from Afternic: $19,558.00 $13,700.00 $7,800.00 $6,500.00 $5,978.00 $5,800.00 $5,120.41 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $4,995.00 $4,788.00 $4,480.00 $4,288.00 $4,200.00 $4,000.00 $3,788.00 $3,588.00 $3,500.00 $3,500.00 $3,500.00 $3,500.00 $3,388.00 $3,388.00 $3,351.00 $3,188.00 $3,188.00 $3,100.00 $3,029.31 $3,000.00 $3,000.00 $3,000.00 $2,988.00 $2,933.00 $2,921.00 $2,888.00 $2,888.00 $2,800.00 $2,788.00 $2,788.00 $2,732.00 $2,688.00 $2,688.00 $2,677.00 $2,612.00 $2,588.00 $2,575.00 $2,540.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,488.00 $2,488.00 $2,420.00 $2,404.00 $2,393.00 $2,388.00 $2,382.00 $2,322.00 $2,320.00 $2,300.00 $2,241.00 $2,239.00 $2,200.00 $2,200.00 $2,188.00 $2,188.00 $2,188.00 $2,150.00 $2,135.00 $2,100.00 $2,088.00 $2,088.00 $2,088.00 $2,050.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $1,988.00 $1,830.00 $1,788.00 $1,688.00 $1,688.00 $1,688.00 $1,588.00 $1,588.00 $1,558.00 $1,500.00 $1,488.00 $1,400.00 $1,388.00 $1,350.00 $1,300.00 $1,300.00 $1,188.00 $1,188.00 $1,180.00 $1,171.00 $1,100.00 $1,088.00 $1,088.00 $1,000.00 $1,000.00

Afternic Records Nearly $400k in Domain Sales

Despite the fact that the last week of the year is typically a very slow week for domain sales, Afternic scored nearly $400,000 in domain sales, which only includes their public sales that were $2,000 and higher.

Leading the way was the sale of for $73,700. The former owner of was Mdnh, Inc., which is a subsidiary of the publicly traded Marchex. The current page at announces that the World Energy Holdings and Research website will be coming soon.

Here is a list of some of the public Afternic domain sales from the past week. $73,700.00 $30,000.00 $22,500.00 $10,000.00 $7,200.00 $6,988.00 $6,500.00 $6,400.00 $6,160.00 $6,000.00 $5,188.00 $5,000.00 $5,000.00 $4,388.00 $4,300.00 $4,300.00 $4,188.00 $4,188.00 $3,988.00 $3,810.00 $3,700.00 $3,688.00 $3,588.00 $3,500.00 $3,400.00 $3,300.00 $3,288.00 $3,188.00 $3,188.00 $3,188.00 $3,110.00 $3,088.00 $3,000.00 $2,988.00 $2,988.00 $2,890.00 $2,800.00 $2,788.00 $2,788.00 $2,750.00 $2,700.00 $2,691.00 $2,655.00 $2,612.00 $2,600.00 $2,588.00 $2,588.00 $2,588.00 $2,588.00 $2,500.00 $2,500.00 $2,488.00 $2,488.00 $2,488.00 $2,475.00 $2,400.00 $2,397.00 $2,388.00 $2,388.00 $2,300.00 $2,288.00 $2,277.00 $2,239.00 $2,200.00 $2,188.00 $2,154.00 $2,088.00 $2,088.00 $2,088.00 $2,088.00 $2,088.00 $2,088.00 $2,077.00 $2,012.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00

Afternic’s 5% Cash Back Offer Explained

As you’ve already seen, Afternic is now an advertiser on my blog, and someone asked me about the 5% cash back offer currently being promoted by the company.

Since I didn’t have an answer, I referred the question to Afternic, and here’s how the cash back program works when you sell a domain name using Afternic:

1)           List and park your domains with Afternic and use Afternic’s “for sale” link on your parked page

2)           Domains must be listed and parked for at least 14 days before being sold in order to qualify

3)           The domain must be sold through Afternic.

Once it is sold through Afternic, if the above criteria is met, you will receive 5% cashback on the sales fee. You can visit Afternic for more details about the program and to sign up.

New Partners Now Live on Afternic


There’s some good news to share from Afternic today. Both Enom and Moniker are now live on Afternic as DLS Premium partners. This integration will make it easier for you to sell and transfer your domain names via the DLS Premium program.

If your domain names are registered at Moniker, Enom, Enom Central, or Bulk Register (or their other DLS Premium Partners – NetSol,, – you can opt-in to DLS Premium at Afternic to help sell your domain names, primarily to corporate buyers.

Once you have opted in to the program, your names will be listed for sale at more than 24 major sites; including Enom, Moniker, NetSol,,, GoDaddy Auctions, and the remaining partners. The names will be listed for sale under premium names when a customer does a Whois search for something similar.

One of the best parts of this is that if one of your domain names is sold at a DLS Premium partner site, the names will be instantly transferred to the buyer at the time of transaction. You don’t have to worry about transferring the domain names, so it saves you time.

According to Afternic, there are more than 35 million domain queries across the DLS Premium network on a monthly basis, so the reach is pretty huge.

Recent Posts

Longest and Shortest Billboard Domain Names

I spent Father's Day weekend at our son's soccer tournament in the middle of New Jersey. It was a 6 hour drive, but it...

Rookie Mistake: Reading Expiry Lists at Breakfast

Every morning, as early as I am awake, I look through domain name expiry lists to see what is coming up for auction. I'll...

GoDaddy Auctions Running NameFind Auctions

GoDaddy is running a featured auction via its GoDaddy Auctions platform with domain names from its NameFind portfolio. While I would argue the domain...

Spaceship Hits 1 Million DUM – Only 13% of New Registrations are .com

Earlier this morning, Richard Kirkendall shared that Spaceship hit the 1 million Domains Under Management (DUM) mark. Richard is the Founder of Namecheap and...

Converse.CO UDRP Decision Turns on Price Inference

In general, I thought UDRP panels have gotten past the issue of pricing as it relates to generic / descriptive one word domain names....