I received a press release that will be of interest to people who have invested in .XXX domain names. ICM Registry, the company that operates the .XXX registry, has announced the release of “over 1,000 premium generic keyword domain names.” The names will be available on a first come, first served basis.
Many of these keywords were determined to be premium based on searches of the ICM Registry’s Search.XXX search engine, which went live at the end of September. It looks like the company has a custom landing page with a blue “Buy Now” landing strip across the top. Interested buyers are requested to make an offer on the name via form.
According to the company, these keyword domain names should benefit the owners, as the company skews towards exact match domain names in Search.XXX results. According to the press release, “the algorithm that search.xxx uses gives weighting to exact match domains with highly developed content and so these newly released names , once developed and listed, will feature prominently in search results for the most popular keywords.”
This seems like this is a good way to increase the value of keyword .XXX domain names.
You can see a list of names that are now available on the ICM Registry website, along with the prices. Based on the offer form though, it seems like there might be some room for negotiation. As Kevin posted this morning, the company hopes to raise over $7.7 million by selling these domain names.
Press Release below:
