Video: Great Marketing from Under.ME

This viral video is making the rounds on the Internet today, and it’s a great attention grabbing campaign for a company that operates on a .ME domain name. Embedded below for your enjoyment is a video from a company called Under.ME featuring super model Bar Rafaeli swimming underwater in her underwear.

In case you are interested, Under.ME was considered a premium  .ME Registry-owned domain name, and the current owner appears to have acquired it directly from the Registry.


Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. anyone else find this video a little bizarre? focus on hot super model swimming half naked in pool for 50 seconds … cut to small child dancing in ocean wearing scuba goggles for 3 frames … cut back to super model … umm, wtf?

  2. Very enjoyable video, but I have no idea what is being sold.

    Does the kid have to come with the girl? Is that the package deal?

  3. @ Mike

    I think it’s underwear.

    I really don’t know either. Just thought it was nice that there was a reason I could post a video of a super model swimming in her underwear.

  4. Agree with Mike on the little kid.

    She does have a nice ass though.

    “Does the kid have to come with the girl? Is that the package deal?”

    The kid is young so that’s ok as a package deal. As long as the kids are under 6 you are in fine shape. Once they get older you get progressively more problems to deal with.

  5. the title tag on says “ by Bar Refaeli – Inspired and designed by Bar Refaeli, our underwear is the encapsulation of her understated style and her love of the natural.” so yes, she designed it, and is promoting it…

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