In a bid to “reward existing .XXX adult site owners and encourage new registrants,” the ICM Registry announced a $75 Search.XXX advertising credit (valid for 90 days) to .XXX domain name owners. The advertising platform has not been launched yet.

The company also announced that its seen 2  millions visits and 12 million pageviews to its Search.XXX adult search engine, making the advertising credit seem like a pretty solid incentive for someone who is developing their .XXX domain name(s).

Let’s say you go to Name.com  (or another registrar) and you register YourFavoriteFetish.XXX for $84.99 and launch a white label adult website. You’ll receive a $75 credit for advertising on Search.XXX, so you can immediately be able to drive traffic to your new site and hopefully begin to earn revenue.

101Domain.com  has an even better offer, essentially giving full value in advertising for registering a domain name: “Sponsored Community customers can renew or register with us for one year at $75 and get the entire amount credited towards ad credits on Search.xxx !”

I have no idea what type of traffic you’d be able to drive with the $75 you’ll be given, nor do I know adult conversion rates and RPC numbers, but it seems like a reasonable offer and a good way to start making money with your .XXX domain names.

I highly doubt the company will permit parked names to use these credits though.

Press Release:

I received a press release that will be of interest to people who have invested in .XXX domain names. ICM Registry, the company that operates the .XXX registry, has announced the release of “over 1,000  premium generic keyword domain names.” The names will be available on a first come, first served basis.

Many of these keywords were determined to be premium based on searches of the ICM Registry’s Search.XXX search engine, which went live at the end of September. It looks like the company has a custom landing page with a blue “Buy Now” landing strip across the top. Interested buyers are requested to make an offer on the name via form.

According to the company, these keyword domain names should benefit the owners, as the company skews towards exact match domain names in Search.XXX results. According to the press release, “the algorithm that search.xxx uses gives weighting to exact match domains with highly developed content and so these newly released names , once developed and listed, will feature prominently in search results for the most popular keywords.”

This seems like this is a good way to increase the value of keyword .XXX domain names.

You can see a list of names that are now available on the ICM Registry website, along with the prices. Based on the offer form though, it seems like there might be some room for negotiation. As Kevin posted this morning, the company hopes to raise over $7.7 million by selling these domain names.

Press Release below: