United TLD, a division of publicly traded Demand Media (DMD), applied to manage more than 25 new gTLD domain extensions. Yesterday, the company announced that it is rebranding and will now be called Rightside Registry.
As you are likely aware, Demand Media is splitting off its domain companies and assets into a new company called Rightside, which DMD hopes will become publicly traded. A couple of weeks ago, DMD filed a Form 10 registration statement with the Securities and Exchange Commission to move this process along.
I do not believe that Rightside Registry will
I’ve gone through the entire gamut of emotions and opinions about new gTLDs. If you search online back far enough, you can find a few of my rants stating that adding anything more than .com, .net, and .org is a terrible idea (this was when they were proposing .info and .biz). Obviously, I’ve warmed up to the idea today and have a different view. I’ve been directly involved in assisting 10 or so applicants to submit 60 new gTLD applications. I’ve been a domainer, worked for a registry, and now, work for a registrar so I’ve seen the industry from all sides.