United TLD, a division of publicly traded Demand Media (DMD), applied to manage more than 25 new gTLD domain extensions. Yesterday, the company announced that it is rebranding and will now be called Rightside Registry.
As you are likely aware, Demand Media is splitting off its domain companies and assets into a new company called Rightside, which DMD hopes will become publicly traded. A couple of weeks ago, DMD filed a Form 10 registration statement with the Securities and Exchange Commission to move this process along.
I do not believe that Rightside Registry will be consumer facing in the sense of selling domain names to people like you and me. Instead, it will rely on its sister companies (Name.com and Enom) as well as other domain registrars to sell its domain names, which includes the following new gTLD applications that have been awarded to the company:
Rightside Registry (under the United TLD banner) applied for other extensions that haven’t been awarded yet, and these are some of the TLDs they will manage. Some of these new TLDs, like .Ninja, are already being marketed. You can see the full list of Rightside TLDs on the corporate website.
I’ll keep you posted as I hear more about the spin-off.
The real question is are they rebranding to Rightside Registry because they were able to secure the dot com and by realizing launching on a .CO at Rightside.co was futile?
If Rightside goes public, should be a good bet to ‘go short’