GoDaddy

I’ve shared the two Go Daddy television commercials that will appear at some time tonight during the Super Bowl:

• Perfect Match  featuring Bar Rafaeli
• YourBigIdea.CO – advertising .CO Registry

Not only will these commercials be shown during the game, but they will be shown many more times following the Super Bowl when people rate the commercials and offer their analysis. I am curious about whether you like these two commercials from a domain investor’s point of view.

Please vote and feel free to share your thoughts below.

You’ve seen the great Go Daddy & .CO Registry Super Bowl commercial that will make its official debut on Super Bowl Sunday. The television commercial is supported by a web campaign found at  YourBigIdea.CO, and it was all created by  Deutsch NY.

Lori Anne Wardi from the .CO Registry shared some insight about the commercial and campaign, and I think it’s interesting.

One suggestion I have for the .CO Registry is to compile a list of common trademarks (like Microsoft, Nike, Verizon…etc) and prohibit domain names that match those TMs from showing up in the .CO search results. As you can see from the screenshot above, the suggestion tool is working unfiltered, and suggested domain names could become liabilities for registrants. It’s especially critical for a wider audience that watches the Super Bowl.

I think the .CO commercial is going to be a big hit.

Yesterday morning, I shared GoDaddy’s .CO Super Bowl commercial with you. I think it’s a great commercial that has some humor and clearly illustrates why people should visit their website to register a domain name.

Some people will go straight to the GoDaddy website after seeing the commercial, but many will go to the call to action url featured in the commercial,  YourBigIdea.CO. It is, after all, a .CO Registry co-branded commercial.

In my post yesterday, I suggested that Go Daddy should add the option for its Domain Buy Service when someone looks up a domain name that is already owned and is unavailable to hand register. Previously, they only had the backorder service option listed, which doesn’t do much good for domain owners.

According to a follow-up comment by Go Daddy’s Paul Nicks and confirmed by me, Go Daddy has added the option to the search screen. If someone wants a domain name that is privately owned, they will see the option to pay to try and privately acquire the domain name. I think this is going to generate revenue for Go Daddy, and hopefully it will translate into aftermarket sales for domain investors.

If you receive an offer from GoDaddy’s Domain Buy Service during the Super Bowl or shortly after, I’d love to hear about it. Hopefully, I will receive an inquiry!