You’ve seen the great Go Daddy & .CO Registry Super Bowl commercial that will make its official debut on Super Bowl Sunday. The television commercial is supported by a web campaign found at YourBigIdea.CO, and it was all created by Deutsch NY.
Lori Anne Wardi from the .CO Registry shared some insight about the commercial and campaign, and I think it’s interesting.
One suggestion I have for the .CO Registry is to compile a list of common trademarks (like Microsoft, Nike, Verizon…etc) and prohibit domain names that match those TMs from showing up in the .CO search results. As you can see from the screenshot above, the suggestion tool is working unfiltered, and suggested domain names could become liabilities for registrants. It’s especially critical for a wider audience that watches the Super Bowl.
I think the .CO commercial is going to be a big hit.