Pre Super Bowl Suggestion for .CO Registry |
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Pre Super Bowl Suggestion for .CO Registry


You’ve seen the great Go Daddy & .CO Registry Super Bowl commercial that will make its official debut on Super Bowl Sunday. The television commercial is supported by a web campaign found at  YourBigIdea.CO, and it was all created by  Deutsch NY.

Lori Anne Wardi from the .CO Registry shared some insight about the commercial and campaign, and I think it’s interesting.

One suggestion I have for the .CO Registry is to compile a list of common trademarks (like Microsoft, Nike, Verizon…etc) and prohibit domain names that match those TMs from showing up in the .CO search results. As you can see from the screenshot above, the suggestion tool is working unfiltered, and suggested domain names could become liabilities for registrants. It’s especially critical for a wider audience that watches the Super Bowl.

I think the .CO commercial is going to be a big hit.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (12)


    Co will always be a co worker to .com.

    January 29th, 2013 at 1:26 pm


    The .CO SuckerBowl

    January 29th, 2013 at 1:31 pm


    I liked the commercial, it’d short, precise
    and humorous.

    January 29th, 2013 at 1:39 pm


    Also, when you find a domain you like and want to buy it, you’ll be forwarded to GoDaddy which gives you a final price of $132.95 (5-year registration by default) which isn’t exactly alluring.

    January 29th, 2013 at 1:49 pm


    Anyway it was a great move to redirect the .com to the .co

    January 29th, 2013 at 2:00 pm


    Past is prologue. I forgot who said that first.

    We’ve seen Godaddy/.Co super-bowl ads in the past. And can measure what impact it had on the general public.

    What would be nice is an update with your experience, Elliot, with your development of almost 3 years ago. I kept about a dozen generic premium .co, and I can’t say that it’s had much impact.

    January 29th, 2013 at 3:39 pm


    Good ol Donny dropped the ball. Everyone here is talking about the domain but there is no branding whatsoever to get people to visit that url. It doesn’t show it or say it but what it does is tell you to visit Godaddy not or but just Godaddy. For every 100 that see the commercial maybe 1 will actually type in They totally dropped it.

    January 29th, 2013 at 5:00 pm

      Elliot Silver

      Who is Donny?

      January 29th, 2013 at 5:01 pm


      Remember, they are promoting .co. If you
      went to Godaddy’s main site, you would be
      starting off your search for a .com.

      January 29th, 2013 at 10:15 pm


    Donny Deutsch

    January 29th, 2013 at 5:04 pm

    Steve M

    “I think the .CO commercial is going to be a big hit.”

    Agree. But a big miss for anyone actually foolish enough to try to build a real business on one.

    January 29th, 2013 at 8:29 pm

    Co fever

    I got caught up in co fever and hand reg
    Hope I will be able to quick flip 😉

    January 30th, 2013 at 9:25 am

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