On July 13th, Afternic announced it would begin allowing sellers to implement a Lease to Own (LTO) offer for domain names. This meant buyers shopping for domain names on GoDaddy or GoDaddy’s network would be able to purchase a domain name using monthly installments. This was an expected update following GoDaddy’s acquisition of Dan.com, a platform that pioneered the automated domain name LTO sales.
In conjunction with the Afternic news shared on the 13th, Dan.com also shared some platform and product updates. Update #9 is one I completely overlooked but could have some negative consequences to some sellers who rely on monthly LTO payments to fund business activities. This update covers payments, and apparently, payout timing.