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GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

GoDaddy Auctions Minimum Bid Increases to $25

For as long as I can recall, the minimum and opening bid for domain names in expiry auction at GoDaddy Auctions has been $12 + the renewal fee. The minimum bid amount has changed to $25 for domain names entering into auction at GoDaddy Auctions. The change was announced in a blog post on GoDaddy’s website on October 26.

Here’s what GoDaddy wrote about this change:

Confirmed: Accelerator.com Sold for $145k at GoDaddy Auctions

I had to be a soccer dad on Friday afternoon, and I missed the close of the Accelerator.com expiry auction at GoDaddy Auctions. When I returned, I saw the domain name had sold for $145,050, according to NameBio. When I clicked the auction page link, however, I saw a message that said “Auction cancelled,” which I shared on Twitter to see if someone could shed light on this:

I reached out to a contact at GoDaddy to ask if the domain name was sold or if the auction was cancelled. A GoDaddy contact replied to me and told me he thought the auction is still valid and awaiting payment.

“Afternic, LLC – On Behalf of Domain Owner”


When Accelerator.com went to expiry auction at GoDaddy Auctions, the Whois registrant was (and still is as of publication) listed as “Afternic, LLC – On Behalf of Domain Owner“. If you look up just about any GoDaddy-registered domain name currently in auction at GoDaddy Auctions, it likely has the “Afternic, LLC – On Behalf of Domain Owner” registrant information. At any given time, there are thousands of domain names with this registrant information.

I have been asked many times who this actually is, and I have come to understand that this is essentially a holding account for domain names that are pending completion of a sale. A GoDaddy-registered domain name that expired and is no longer able to be renewed will be moved to this account once it is past the renewal time and before the auction transaction is completed.

When someone previously asked about this registrant, GoDaddy’s Joe Styler answered on NamePros:

Layoff at GoDaddy Domains, Registrars and Investors Group


I learned there was a round of layoffs this week involving GoDaddy’s Domains, Registrars, and Investors (DRI) Group. This is the team that interacts with domain investors and partner domain registrars. I do not know the scope of the layoff, nor do I know if employees who work directly with domain investors were impacted by this layoff.

I reached out to GoDaddy to seek information about the layoff. The company seemingly confirmed that jobs were lost but did not share much additional information. I was given the following statement by a company representative:

You Can Now Hide Estimated Value at Dan


Last week, Dan.com announced and deployed a feature I did not like. On the user control panel, Dan showed GoDaddy’s Estimated Value for each domain name listed for sale on the platform. The Estimated Value utilizes GoDaddy’s GoValue automated appraisal. Upon deployment, there was no way to hide the column like you could hide other columns.

The idea behind this deployment was to make it easier and faster for users to price their domain names since domain names listed with a BIN price tend to sell faster than those without pricing.

Dan.com: No Payout Delays on Early LTO Payoff


As I noted last week, Dan.com appears to have changed when it pays out sellers for monthly payments on LTO deals. I did not understand what was changing when it was mentioned in bullet 9 of a July 13th product product update, but I did notice it when one of my monthly LTO payouts was pushed back a week. The timing was different than a same day payout on July 19th and a next day payout on July 26th for two other LTO deals I have.

Following a tweet about this change, someone shared a couple of screenshots that appeared to me to show that even if a buyer pays off a LTO purchase early, Dan.com would pay-out the seller on the original payment schedule as if the buyer hasn’t paid early. To me, this would be unfair since Dan would have the full payment and the buyer would have the domain name, but the seller would not be paid early.

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