You Can Now Hide Estimated Value at Dan

Last week, Dan.com announced and deployed a feature I did not like. On the user control panel, Dan showed GoDaddy’s Estimated Value for each domain name listed for sale on the platform. The Estimated Value utilizes GoDaddy’s GoValue automated appraisal. Upon deployment, there was no way to hide the column like you could hide other columns.

The idea behind this deployment was to make it easier and faster for users to price their domain names since domain names listed with a BIN price tend to sell faster than those without pricing.

For someone like me, this column was an annoying distraction. Nearly all of my domain names listed on Dan.com have BIN pricing already. In addition, I pay little attention to the GoValue valuation. I say “little” because I occasionally reference the valuation when setting a BIN price on a marginal domain name, knowing customers will see the GoValue appraisal when searching GoDaddy.

This morning, Dan.com announced that users could now hide the Estimated Value column on their control panel. Since this is not a tool I would use on a regular basis, but it was something that was distracting to me, I hid it already.

Good morning Elliot. We have now deployed a release that lets you hide the Est. Value column.

— Dan.com – a GoDaddy brand (@Undeveloped) October 3, 2023

To hide this column, users can click on “Options” and select “Change View” from the dropdown menu. There is now a toggle for Estimated Value, allowing users to remove this column if desired.