Frank Schilling

Uniregistry launched its .BlackFriday new gTLD domain extension in July of 2014. According to nTLDStats.com, there are currently a bit more than  12,000 .BlackFriday domain names registered.

I wanted to see if and how major retailers are using .BlackFriday domain names. I looked at the exact match .BlackFriday domain names for 25 of the top 100 retailers, according to the National Retail Federation’s Top 100 Retailers 2015 list. To select the retailers that have an online presence and would be expected to have Black Friday deals, I used my judgment to create this list from the larger list of 100 retailers, eliminating brands like Jack in the Box and Wegman’s.

Here is a list of exact match .BlackFriday domain names for 25 major retailers and how each is being used:

In an email advertising .Pics domain names for $1.00, Uniregistry announced that DomainNameSales.com sold Commercial.property for $25,000. Based on a historical Whois record from DomainTools, it looks like Commercial.property was previously registered to North Sound Names. The .Property domain extension is operated by Uniregistry.

Commercial.property is now registered at GoDaddy, and the Whois record for this domain name has privacy protection. The landing page still shows a default Uniregistry “for sale” landing page, so it is unclear who bought the domain name. At the time of publication, the domain name is listed for sale at Sedo with a buy it now price of $59,999.

This domain name had been on an