Opener App Using Opener.Link

I was reading an article on Medium this morning, when I came across a new app that is using a .Link domain name for its website. According to the article, Opener “takes in links from the web and opens them in apps on your phone instead.” If you prefer to directly navigate to Opener instead of visiting the app store, you can find it at Opener.Link.

I think it makes sense for Opener to use Opener.Link for its website.

For one thing, Opener is all about links. “Opener has an action extension that shows in the iOS share sheet and allows people to open links in apps. This means you can long press on links or tap the action button in other apps to access Opener,” the author wrote in the Medium article. At the present time, Opener supports opening links in about 50 apps. Once more people learn about it, I am sure this number will increase.

In addition to this, Opener is an app. Most people will likely search for it in the app store to download rather than typing in as they might with website-based startups. The website should be indexed in Google for those searching for it via Google.

Finally, it would likely be cost prohibitive to buy, which is a high value domain name. For a project like this, it probably makes sense for the owner (Tim Johnsen) to use a hand registered domain name like Opener.Link vs something else he created. I believe the .Link extension was pretty wide open for registrations, so the owner likely didn’t have to pay a premium to get it either.

Perhaps ironically, is currently parked on the platform. As you know, is operated by Frank Schilling. Frank also operates Uniregistry, which operates the .Link new gTLD domain name extension.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. .Link kind of grows on you imo. Remember – my perspective is primarily that of a publisher/end user, and only a domain investor interested in a few good sales as a somewhat distant second. It’s definitely a good, solid, useful extension that goes well with a number of SLD’s.

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