I was reading an article on Medium this morning, when I came across a new app that is using a .Link domain name for its website. According to the article, Opener “takes in links from the web and opens them in apps on your phone instead.” If you prefer to directly navigate to Opener instead of visiting the app store, you can find it at Opener.Link.
I think it makes sense for Opener to use Opener.Link for its website.
For one thing, Opener is all about links. “Opener has an action extension that shows in the iOS share sheet and allows people to open links in apps. This means you can long press on links or tap the action button in other apps to access Opener,” the author wrote in the Medium article. At the present time, Opener supports opening links in about 50 apps. Once more people learn about it, I am sure this number will increase.
In addition to this, Opener is an app. Most people will likely search for it in the app store to download rather than typing in Opener.com as they might with website-based startups. The Opener.link website should be indexed in Google for those searching for it via Google.
Finally, it would likely be cost prohibitive to buy Opener.com, which is a high value domain name. For a project like this, it probably makes sense for the owner (Tim Johnsen) to use a hand registered domain name like Opener.Link vs something else he created. I believe the .Link extension was pretty wide open for registrations, so the owner likely didn’t have to pay a premium to get it either.
Perhaps ironically, Opener.com is currently parked on the DomainNameSales.com platform. As you know, DomainNameSales.com is operated by Frank Schilling. Frank also operates Uniregistry, which operates the .Link new gTLD domain name extension.