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Crypto.com was Acquired for $12 Million

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The $70 million buyer of AI.com was Kris Marszalek, Founder of Crypto.com. Following the news of the record-breaking domain name acquisition and its Super Bowl commercial, Marszalek has been spending time discussing the AI.com acquisition and his plans for AI.com.

James Booth reposted a video interview that was conducted by TBPN. In it, Marszalek was asked what he spent to acquire the Crypto.com domain name. Marszalek disclosed that Crypto.com cost $12 million to acquire. It was, reportedly about 1/3 of the company’s capital. Marszalek noted the acquisition also made in the middle of the 2018 cryptocurrency “bear market.”

Spaceship Now Charging 5% Commission to Buyer & Seller (Updated)

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When Spaceship launched its Sellerhub with domain name landing pages, the platform was charging sellers a modest 5% sale commission for successful deals. I can’t find it specifically, but I recall former CEO Richard Kirkendall implied that this low commission rate may not last forever.

Yesterday on X, Thorsten noticed a change in the way commission was presented to prospective buyers.

Lotus.ai Sold for $400,000 via Brandforce

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Last week, a company called Lotus Health made news when it revealed a $35 million round of funding. The company was founded in 2024 and has raised $41 million in total funding. The company now operates on the Lotus.ai domain name.

Following news of this round of funding, I was told the company acquired the Lotus.ai domain name for $400,000. The domain name had been owned by Brandforce, and the deal was brokered by Brandforce Co-Founder Louis Pickthall. Louis told me the deal was negotiated directly between his company and Lotus Health.

AI.com Acquired by Crypto.com Founder for $70 Million

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I’ve known for quite some time that Larry Fischer of GetYourDomain successfully brokered the sale of the AI.com domain name. The two big questions were about who bought AI.com and how much the buyer spent to acquire AI.com. Both of these questions were answered today.

Kris Marszalek, Founder of Crypto.com, shared that he was the buyer of AI.com. In his announcement on X, he mentioned that AI.com will be featured in a Super Bowl commercial on Sunday:

Platform Commission is Like Snow Removal Cost

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I was chatting with a friend about landing page options and platform commissions. In general, I list a large percentage of my portfolio on Afternic, Spaceship, or both, giving up a significant chunk of revenue for successful sales. I liken this to cost to what I pay for snow removal.

I would guesstimate that 25% of my friends have snowblowers and they take care of removing snow themselves. We have a long and fairly steep driveway, and we have a snow plow contractor that comes to remove snow when it’s more than 3″ deep. I think we pay something like $75/plow. To me, this is money well spent. I don’t have to go outside to do this work in the snow, I don’t have to buy or maintain a snowblower, and I don’t have to deal with sore muscles from shoveling. Occasionally, the plow doesn’t come at an optimal time, but I think it’s better than doing it myself.

Downside of Price Inconsistency

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I try to keep my prices consistent across sales platforms. When I change prices on one venue, I typically try to change it everywhere. This doesn’t always happen though.

While at the ICA meeting, I sold an inventory-quality domain name. I went to check where the domain name resolved, and I saw it was resolving to a different platform. It also had a lower price by about $1,000. I was out for dinner, so I didn’t have a chance to either remove the listing or change the nameservers.