Yesterday morning, I received a $20 offer for one of my valuable domain names. I sent a polite reply to the prospect to let him know the domain name was worth substantially more than his offer. I also suggested he look for an unregistered domain name with his small budget.
Sometimes people reply to this type of response with a snide comment or a “thanks” of some sort, but I was surprised and amused by the reply I received instead:
Lumis is primarily a buyer-side domain brokerage. I frequently see eye catching domain name acquisitions shared by Lumis domain brokers. Lately, the company has reported some strong .ai domain name sales, but the company’s deal flow seems anchored by exceptional .com domain names.
Lumis recently published an update on LinkedIn with a graphic containing nearly 250 domain names it helped its clients buy in 2025. At a quick glance, some of my favorite domain names on the list are:
I was very fortunate to have a strong year selling domain names in 2025. I wasn’t anticipating it to be as solid as it was, but I was happy with the results, especially considering I grew my portfolio to more than 2,500 domain names over the last year.
I thought I would share some information about where I sold domain names last year. Some of the sales were inbound and passive and a few were generated by outbound marketing.
The SERP.com domain name was acquired in July of this year for $210,000. This, according to the former owner of the domain name who is a longtime domain investor. SERP.com was sold via Afternic, according to an Afternic transaction activity screenshot I was sent.
Prior to the sale of SERP.com, the buyer had a price expectation of $500,000. After multiple rounds of negotiations, the buyer and seller agreed to a $210,000 sale price.
Anything.com is a legacy brand name in the domain name space. Anything.com has long owned a portfolio of exceptional domain names. Off the top of my head, I can think of Home.com, Marketing.com, Blade.com, Kitchen.com, and many other meaningful .com domain names the company has owned.
This afternoon, I saw a post on X from Alan Shiflett that highlighted a massive rebrand. A company called Anything, which has been using CreateAnything.com, acquired the Anything.com domain name. Anything is an AI-based, no-code software development company founded by Marcus Lowe. The company recently announced an $11 million round of funding. A press release was published this evening pegging the acquisition at $2 million.
Marcus shared the news about the new domain name this afternoon:
Andrew Allemann covered the Rams.com UDRP decision that went in favor of the domain registrant. The Los Angeles Rams NFL football team tried to get the domain name via UDRP, and they lost the decision. The domain name was successfully defended by attorney John Berryhill.
There was one aspect of the decision that caught my attention. The panel paid attention to the discussion about a $2 million offer that was reportedly made to buy the domain name. The panel did some background checking to confirm that the offer could be plausible, sharing that the prospective buyer apparently represents some companies with “Rams” in their brand names. Had the seller been untruthful about an offer, who knows how the panel may have ruled.
