According to a press release that was published this morning, the Gold.com domain name was acquired by JM Bullion, a subsidiary of publicly traded A-Mark Precious Metals, Inc. Gold.com was brokered by Andrew Miller of ATM Holdings, Inc., in conjunction with Hilco Digital Assets. Gold.com had been registered under Whois privacy, so I am unsure about who sold the domain name. Following the acquisition, JM Bullion now owns Gold.com and Silver.com.
In the press release, the CEO of JM Bullion shared the company’s rationale for acquiring this valuable domain name asset:
“The acquisition of the gold.com domain represents a significant investment in our direct-to-consumer growth strategy,” said JMB CEO Robert Pacelli. “The gold.com domain carries broad global appeal and is an extremely versatile asset that will be incorporated into our long term strategy. Prominent, single word domains are in high demand due to their scarcity, and benefits of such domains include instant brand recognition and enhanced marketability.”
Pacelli continued, “It’s rare to have an opportunity to acquire a category defining asset such as this, and we are excited to add the domain to our expanding portfolio. All gold.com traffic is currently being redirected to the JMB website, providing visitors with seamless access to the company’s extensive range of products and services.”
This sentiment shared in this press release encapsulates the value derived from owning a great domain name asset. It can be used as a reference point for domain investors who want to highlight a company that understands the power of a meaningful industry-defining domain name. There are many companies that sell gold and operate in the business of gold trading, but JM Bullion now controls the best domain name in that entire vertical.
I asked Andrew Miller for a comment about the sale of Gold.com. “This was one of the most significant and important domain transactions I have overseen in my 28 years advising on ultra premium domains,” he told me. “It was also such a pleasure to work on as everyone involved was so great to work with. Gold.com is a category defining domain name and I am so excited to see JMB/A-Mark leverage it into being the unequivocal category leader.”
The acquisition price was not shared in the press release. Because A-Mark Precious Metals is a NASDAQ-listed company, there’s a chance the company will report the acquisition price in a future SEC filing.
It was first sold by Kay to Chinese company !! How come it sold again ?!
I heard that first earlier sale was only for $8M, and that multiple brokers knew and had stated that.
Very smart business move to acquire Gold.com.
I guess high 8 figures . Maybe more !
That’s a huge 4-letter address. Congratulations to the buyer and seller. I heard the original owner wanted $100 million and not a dollars less. We sold Bullion.com about 5 years ago to AMPEX gold.
They start using the domain name ! That’s quick .
I guess you’re probably under NDA, but I had noticed that one a while ago. My hunch and guess was around $3M or less, but I guess your lips are zipped.
I wonder if you knew this though:
https://domaininvesting.com/gold-com-jm-bullion/#comment-102654
Well the important thing is that the already rich and powerful were able to acquire and gain control of it, so we can celebrate that everything is as it should be and the world is still working as it should.
Good for the domain business.
It will raise the prices of good domain names and brings in more exposure to domaining
8-figure sale easily.
So this was (from the HILCO newsletter) “the acquisition and sale of one of the most valuable category domain names in the world.” OR “a long-time Hilco corporate client, and was a complex exchange negotiated over several months.”