While at the domain investor meetup in Chicago, I met someone whose company has an interesting business model that monetizes trademark domain names. While I think it is highly risky for people to own domain names that contain famous trademarks or are typos of famous marks, I thought Protected Parking’s business model was interesting.
I understand that Protected Parking has deals with major branding owners that allow them to monetize domain names that likely would be considered cases of cybersquatting. It is also possible that keyword domain owners could use their services if their domain name is in a vertical that monetizes well with the company.
I asked Marlon Phillips, the company’s Vice President of Sales, if he could share more information about his company, and here’s what he told me: