I just received a press release announcing the Rook Media has acquired DomainSponsor from Oversee.net. The terms of the transaction were not released. Founded in 2002, DomainSponsor is one of the oldest domain name parking companies, and according to DailyChanges.com, its nameservers have nearly one million domain names resolving to them.
During the last several years, Oversee has evolved from being one of the largest domain name industry companies to perhaps moving away from the domain business, at least in terms of being a service provider. Previously, Oversee sold its Moniker domain registrar and SnapNames auction house. I think the company’s evolution is even more clear when you compare how Oversee is described in company press releases:
In 2012: “Oversee.net ® is a leader in online performance marketing.”
Today: “Oversee.net is an innovative technology company that owns and operates a portfolio of websites designed to help consumers discover, compare, and save.”
I think this deal should be seen as good news for domain investors. From my perspective, the more domain names that are parked with a monetization service, the better revenue share they should be able to command from the upstream provider. Some people may look at it from the other perspective of fewer providers means fewer options and lower payouts, but I don’t necessarily think that will be the case.
I am curious to know if