Domain Auctions

KKK.com is registered at Enom, and the domain name expired in mid-October. As a result of its expiration, KKK.com was automatically sent to an expiry auction at GoDaddy Auctions. By mid-day yesterday, the auction had a high bid of nearly $100,000 with a little over a week until the auction would end.

In response to a tweet mentioning the KKK.com auction, Media Options CEO Andrew Rosener wrote about the domain name and suggested that GoDaddy cancel the auction:

Yes but https://t.co/lboRgE6dN8 is a very dangerous one because of its obvious tie to Klu Klux Klan.

Hard to see any value in this name beyond keeping it out of the hands of dangerous actors. @GoDaddy should pull this name and simply reserve it / lock it away. @PaulENicks

— Andrew Rosener (@andrewrosener) November 13, 2022

If you visited GoDaddy Auctions over the last few days, you probably noticed a big addition to search results pages. Late last week, GoDaddy added Majestic SEO data to domain names coming up for auction. GoDaddy highlighted the addition in a tweet last night:

Last Friday we added more data to our listings!

We want to help you make better, more informed decisions when buying expired domain names.

Majestic SEO data provides information like the number of backlinks and quality scores.

Understand flow metrics: https://t.co/oIAlWeJOmC pic.twitter.com/psETiEApRd

— GoDaddy Auctions (@godaddyauctions) October 10, 2022

The Majestic SEO data can only be viewed when using the beta version of GoDaddy Auctions. The data does not appear in the classic view of GoDaddy Auctions.