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Overstock Buys Another “O” Domain Name

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OverstockI just received word that Overstock has acquired another single letter “O” domain name. The company purchased O.co.za via Sedo for $9,000. The .co.za extension is South Africa’s ccTLD.

Overstock also made two other public “O” domain name acquisitions within the past year: O.biz and O.co.

Some people believe the company may be making these efforts in order to be in a better position for when O.com comes available. That would make sense, especially in light of their US trademark for O.com.

It will be interesting to see if Overstock continues to acquire “O” ccTLD domain names. It would seem that these public sales could impact their negotiation ability.

Overstock International to Rebrand as O.CO

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OverstockI was speaking with a friend on the phone after my post about FB.CO, and it was mentioned that Overstock has indicated that the company will rebrand its International websites as O.CO. There is a small reference “soon to be O.co” below its logo.  At the present time, O.CO forwards to the Overstock website.

I think this could be very big for the .CO Registry, domain registrars selling .CO domain names, domain investors who have .CO domain names, and companies who have built websites on .CO domain names. The key to any TLD’s success is consumer awareness and that comes most rapidly when large brands actually use the extension rather than have it simply be a forwarder or other form of brand protection.

If Overstock actually “uses” O.CO and doesn’t just forward O.CO to something like Overstock.com/international, this will be very big news since Overstock is one of the more popular brands online.

I’ve mentioned this a number of times, but as a disclaimer my company owns a grand total of 6 .CO domain names (Bahamas.CO, cmm.CO, Elliot.CO, Torah.CO, Another.CO, and Beeb.CO), and .CO has been an advertiser.

Could FB.CO be The Next Facebook Domain Name Acquisition Confirmation?

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Facebook .CO Domain Registry

Earlier this afternoon, I speculated that FB.com could possibly be used by Facebook for the expected launch of the Facebook mail client/platform next week.  About an hour ago, Andrew Allemann published an article that confirmed Facebook was the buyer of FB.com after a Whois update.

I am now going to take a guess that Facebook may have acquired or worked out a deal for  FB.CO from the .CO Registry. This is more of guess than was the FB.com purchase since the Whois still maintains the default “Restricted and Reserved names .COInternet”, but here’s why I am speculating:

If you visit FB.CO right now, you’ll see a MediaTemple server default page. If you visit many other 2 letter .CO domain names, they don’t resolve to anything. Strange that this appears to be pending set up but the other names don’t have any DNS settings at all.

Just before the O.CO acquisition for $350,00 by Overstock was announced, I had been looking at one letter .CO domain names to see if I noticed anything. As I recall, the e.CO domain name had a page announcing the upcoming auction, but just about every other domain name didn’t resolve… except for O.CO.  That name had a Media Temple server default page.

So… will Facebook or the .CO Registry have an announcement about FB.CO on Monday?  If Facebook did acquire FB.CO in addition to FB.com, did they do it for protective measures or to do something different?  Monday is going to be a very interesting day,

Should Poker Companies Shift .NET to .CO?

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If you watched the World Series of Poker (or any professional poker tournament on television for that matter), you’ve probably seen all the big poker companies imploring wannabe poker players to visit their .NET websites instead of the flagship .COM sites.

I believe it’s due to US law regarding poker and gaming websites, where American citizens aren’t allowed to play poker online with real money. As a result, they aren’t allowed to market/advertise this “illegal” activity (this is all my thought and not necessarily fact). As a result, the poker companies promote the a .NET version of its brand which offers practice poker for fake money as well as tips and educational material.

The hope is that the players will realize the real action is found at the corresponding .COM and they’ll visit that website in the future. I would imagine they probably also don’t mind that some people only really pay attention to what comes before the extension, like Poker Stars or Full Tilt Poker, and they will directly navigate to the .COM instead.

Now that the .CO Registry has successfully launched and sold over 600,000 domain names, I am wondering if it would be a good idea for these poker parlors to ditch the .NET and switch to .CO. The advantage is that people are familiar with “CO” as an abbreviation for company, and because of it’s close proximity to .COM, it would align better with the .COM.

Of course, it could cause some type-in confusion, but that’s probably not a bad thing for the poker companies.

Sunday Updates – New York City Marathon Edition

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It’s a big Sunday for me, but I feel lazy right now. My wife is running in the ING New York City Marathon this morning, and she’s been up since 4:30am. I will be running around finding a couple of good spots to watch the run, so I am sure I will be tired when it’s all done.

Here are a few updates for Sunday:

– Yesterday, Adam posted a comment in a post that appears to have turned into a  referendum  on .TV, “They might change their mind and use it when Google launches Google TV.” I hadn’t thought about Google using .TV, but that could change the awareness of .TV and bring more value. The big issue is that Google seems to be using Google.com/TV instead. In fact, Google.TV forwards to Google.com – not even their Google TV website. Whether Google brands .TV or .COM could have big implications for .TV investors (I am not one of them yet).

– The more I think about it, the more I know how valuable a generic domain name is to a business. You can see it with the sale of Quidsi (owner of Diapers.com and Soap.com) to Amazon. Even more important though is the founders’ entrepreneurial spirit, business  acumen, and ability to raise VC funding if necessary for growth.

– Speaking of Quidsi, it was reported on the Next Level Media, LLC website that Quidsi previously acquired YoYo.com for $500,000. I believe this domain name was owned by a well known domain investor’s company.

– Good article on TheDomains.com yesterday about separating different business units into individual companies for legal purposes. It’s a reason I have two completely separate companies with different focuses. It’s a good read if you are serious about domain names.

– I finally want to congratulate my brother Scott for passing the Bar in the State of New York and the Commonwealth of Massachusetts. I acquired a pretty easy to remember domain name for him to use when he’s ready… SHS.com.

Cooking Channels Owns .TV Domain But Doesn’t Use It for Branding

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CookingChannelTV.comI recently noticed that my cable tv provider added a new channel to the already huge lineup. The Cooking Channel features a number of cooking shows featuring famous as well as up and coming chefs. I guess it’s probably because the Food Network focuses on more than just cooking.

While watching Kelsey’s Essentials, I heard her mention the url of the Cooking Channel’s website, and I was a bit surprised by what they chose: CookingChannelTV.com.  The Cooking Channel does own CookingChannel.TV (a name the company acquired sometime between May and July 2010), but they understand that most people know .com, so they are branding CookingChannelTV.com instead.

They do smartly forward the .TV domain name to their website, but it was somewhat surprising that they didn’t use .TV and do the reverse since that almost seems more intuitive.

Unfortunately for Scripps (the owner of the Cooking Channel), CookingChannel.com is owned by Reflex Publishing, a company that is known to not sell its great generic domain names.

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