In mid-February, I noticed that Marksmen, a brand protection and intellectual property acquisition company, had acquired the Poosh.com domain name. A couple of weeks later on March 2nd, Poosh.com transferred to a third party. I noticed these two Whois changes when the domain name showed up in two of my DomainTools morning alert emails.
I did not really think much about Poosh.com until I saw a new brand called Poosh was mentioned in the news. I was reading an article in the New York Post this morning, and it looks like Marksmen acquired the Poosh.com domain name on behalf of Kourtney Kardashian. Here’s an excerpt about Poosh from the NY Post article:
This morning, I saw several “Project Zero” related domain names registered by Amazon. I saw that they company registered domain names like AmazonProject-0.com, AmazonProject0.com, Project-0.net, and quite a few other similar “Project Zero” domain names of various lengths. I searched Twitter to see if I could find anything about Amazon’s Project Zero, and I saw this tweet from The Verge with more information about it: