ZenSourcer Rebrands as Gem with Gem.com

At the end of February of this year, James Iles of NamePros shared the news that the Gem.com domain name had been sold. Gem.com moved into the holding account of Escrow.com, likely indicating the domain name had been acquired with a payment plan. Citing an anonymous source, James wrote, “the sale of Gem.com has been agreed, and it is a seven-figure fee being paid in installments across several years.

According to a press release that was published this morning, Gem.com was acquired by a company called ZenSourcer, and the company intends to rebrand as Gem. The company also announced it had raised “a $9M Series A funding round from Accel.”

Before reading the press release, I do not recall ever hearing of ZenSourcer. I suppose it was a unique brand name, but I don’t think there was anything special about it. Rebranding to Gem, while having the exact match Gem.com domain name is a major coup for the company.

Gem is an awesome brand name, and the company is not going to have to worry about confused customers who navigate to someone else’s domain name, nor will they need to be concerned about misdirected emails. Gem is a strong brand name, and Gem.com is an authoritative domain name.

Assuming the company was able to secure a reasonable payment plan, I give kudos to the team at Gem as well as Accel (including partner, Dan Levine). They locked down the ideal domain name in advance of their funding announcement and cash-infused growth.

Many people and companies balk at agreeing to pay a large sum of money via payment plan to acquire the perfect domain name. They don’t look at domain names in the same way they may look at office space, vehicles, or other important corporate assets. I don’t think payment plans at Escrow.com or domain name financing at a company like Domain Capital are tools that are used often enough. It makes sense to secure the perfect brand match domain name early on and not have to worry about locking up a deal later.

Congratulations to Gem and Accel on this great domain name acquisition and rebrand.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

8 COMMENTS

  1. That’s a great one, I’ll bet it sold far too low.

    Also, regarding installment plans, don’t forget Epik. Their interface for that is really great.

  2. “Gem is an awesome brand name, and the company is not going to have to worry about confused customers who navigate to someone else’s domain name, nor will they need to be concerned about misdirected emails. Gem is a strong brand name, and Gem.com is an authoritative domain name.”

    It my view it is a pretty trick name to spell/type. How many will think it is jem.com?

Leave a Reply

Recent Posts

2024 ICA Member Meeting in Las Vegas

3
The Internet Commerce Association, an organization that advocates on behalf of domain investors and industry service providers, announced it would be hosting its 2024...

Be Mindful of TMs on AI + 3rd Party Generated Content

0
One semi-recent advance in relationship to domain name sales is the ability to create artificial intelligence content on landing pages. In addition to this...

Escrow.com Announces 2023 Master of Domains

1
During the NamesCon conference today, Escrow.com announced its Master of Domains winners. The annual award celebrates "the highest grossing domain name brokers for deals...

How to Buy a Domain Name That is Owned by Someone

2
For a domain investor, buying a domain name is second nature. Investors hand register domain names, purchase domain names via expiry and private auctions,...

My 2023 Domain Industry PMC Jersey

0
For a number of years, I have created a domain industry Pan-Mass Challenge jersey to raise funds for Dana-Farber Cancer Institute. Many domain industry...