Everyone knows that privacy is important. Maintaining privacy in this day and age is nearly impossible, though. Privacy breaches have become a common occurrence at companies of all sizes over the last several years, including a major iCloud incident at Apple. In addition to the accidental privacy breaches, large companies seem eager to monetize the private details of its customers – and pretty much everyone it can!
That said, I thought it was interesting when I saw a domain name that Apple just hand registered yesterday – PrivacyIsImportant.com. From what I can see using the Whois History tool at DomainTools, this appears to be the first time this domain name has ever been registered. It’s a bit surprising that a domain name like PrivacyIsImportant.com has never been registered by anyone before.
PrivacyIsImportant.com does not yet resolve to a website or any type of landing page. My guess is that Apple will use “privacy is important” as some sort of tag line and the domain name will forward to the relevant page within Apple’s website. I don’t recall seeing the company use any unbranded domain names before on a standalone basis, beyond iCloud.com.
I will keep an eye on PrivacyIsImportant.com to see how Apple uses this domain name.