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Fred Hsu Offers Tips on Domain Name Security

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According to Coin Telegraph, there has reportedly been a security incident involving domain names at Squarespace. “Multiple decentralized finance (DeFi) apps were targeted in a domain registry attack on July 11, according to an X post from blockchain security platform Blockaid,” the article reported. As you may recall, Squarespace acquired the domain names registered at the Google’s domain registrar after Google exited the domain registrar business.

Remove BIN Lander Before Outbound?

If you’re doing outbound marketing to try and sell a domain name, you might want to remove its buy it now landing page first. If you don’t, closing a sale could cost you quite a bit of money.

If you’ve targeted the right prospective buyer(s) for your good domain name, you will generate interest in the domain name. The first thing a buyer might do is visit the domain name to see what’s there. If you have a BIN landing page showing, the buyer might proceed with the purchase without even responding to your email. While this is an okay problem to have, you’ll still end up paying more in commission for this deal.

Rick Asks on X ‘Accept or Counter?’

Rick Swindell posted a screenshot of an offer he received via Afternic and asked for advice about how to proceed. He tagged TonyNames, asking if he should accept or counter the offer:

This question is similar to questions I have been asked by others countless times. I don’t think it’s really possible to give good advice with the information shared in the post.

Ask Platforms to Reconnect on Failed Deals

I’ve had many agreed upon deals die at the finish line. The buyer agreed to purchase a domain name – sometimes after a lengthy discussion – and then poof – they ghosted. Multiple reminder emails go unanswered, and the domain name is back on the market for sale.

One thing you can do – which I have done – is ask a representative from the marketplace / platform to personally connect with the buyer after the deal failed to try and get the deal closed. I am sure platforms like Dan and Sedo make multiple outreach efforts to close a deal shortly after it has been agreed upon, but following-up at a later date is also a good idea.

Negotiate an Inbound Lead via Broker

Successfully negotiating a deal is something I enjoy. The negotiation is an important aspect of why I find domain investing to be exhilarating. It can also be a source of great frustration. Some people are good at negotiating deals and others aren’t as good. When it comes to negotiating a very large deal – one that could substantially impact your business, it may be wise to hand-off the lead to a domain broker who can expertly negotiate on your behalf.

Some of the top domain brokers are willing to take an inbound lead and help an investor close a deal. These brokers would work on a one-off basis, meaning they’re given a specific inbound lead and have autonomy to use their tools to close a deal with that prospect. Doing this would allow the domain investor to stay out of his or her own way.

It’s All About the Time You Put into It

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A few years ago, my wife jokingly described my daily work lifestyle as leisurely. In some ways, I thought of that as a badge of honor. I built my business in a way that gave me ample time during the day to run, play tennis, ride my bike, drive the kids after school, run errands, go out for lunch, and basically set my own schedule. I have time to do the things that I want and the things that help my family.

I sometimes think about a 2009 John Chow article and video about the “.com lifestyle” and it was something I hoped to emulate. I don’t really take many walks in the park or trips to the playground anymore, but my days are flexible. Quick sidebar – I stopped checking in on Chow’s videos when he (wrongly) declared domain investing dead in 2011.

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