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An Expired Domain Name Cost This Company $57,000

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Joshua Strebel, CEO and Co-Founder of Pagely and Northstack, spoke at WordCamp Phoenix and shared an interesting story about how an expired domain name cost his company $57,000. He later shared the video of his WCP keynote via Twitter, and Adam Strong shared it with me:

The moral of the story is that domain registrants, including domain name investors, need to be mindful of their domain name renewals. Here are 5 things registrants should do to prevent domain names from expiring:

  • Registrants should keep their correct email address on file with their domain registrar.
  • Registrants should make sure registrar emails do not get caught by a spam filter or otherwise be unseen.
  • A valid credit card should stay on file at the registrar, and the credit card should be updated with valid expiry date information before it expires.
  • Setup auto-renew on domain names so they automatically renew each year.
  • Renew domain names for several years in advance (and keep doing this periodically while adhering to the suggestions above).

At the end of the day, Joshua and his company were lucky to be able to recover the domain name. It seems like they caught the error in enough time that the domain name did not go to auction or otherwise get picked up by another registrant or even the registrar.

Don’t Seek Out a Mentor

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Throughout the years, I have been approached by numerous people asking me to be their domain investing mentor or asking for a referral to a mentor. I have not done any mentoring before, and while I appreciate the fact that someone thought of me for this, I don’t think looking for a personal mentor is the best idea. I want to share some of my thoughts on the idea of domain investment mentoring and why it’s probably not a good idea to seek out a mentor.

Buying Stadia (or Other New TM) Domains Makes No Sense to Me

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This week, Google announced a new gaming platform called Stadia. As I observed shortly after the news was announced, Google smartly acquired the brand match Stadia.com domain name in advance of the announcement. I did not notice other Stadia-related domain names registered by Google at the time I wrote my article, but the company appears to have registered many domain names in ccTLD and new gTLD extensions in the hours and days since. Ten of the Stadia domain names registered by Google (via DNStination Inc.) include:

Mention How Domain Was Acquired in Offer Email

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I tend to buy my most valuable domain names in private acquisitions. Oftentimes, the domain names I want to buy are owned by companies that no longer need these domain names. I have found that sometimes the domain names were acquired by the current registrant as a result of a corporate acquisition. If I have this information, I like to mention it in my offer or introductory email.

Pay Attention to Naming Trends

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Company and brand name trends change over time. Sometimes, it seems like first names are popular brand names, sometimes it is made up words that are in vogue, and other times, it is every-day words that are trending for startup businesses and rebrands. As domain investors, it is important that we stay on top of naming trends because almost all of these new brands are going to need a domain name.

Buying Tip: Look at the “News” Section of a Website

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I want to share a bit of a domain name buying tip that has been helpful to me over the years. When visiting a developed domain name that is an acquisition target, look at the section with company news to see how recently and regularly updated it is.

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