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Sell a Domain Name with a “Cyber Monday” Deal


Today is known as “Cyber Monday,” when there are supposedly lots of great deals to be had at online retailers. Many people wait until Cyber Monday to make a purchase knowing there will be special deals and lower prices offered by retail stores. Domain investors looking to book sales might think about using this to their advantage.

If there are any deals that have not been reached yet, or if there are domain name negotiations that ended unsuccessfully, domain investors might consider reaching back out to the prospective buyer to offer a “Cyber Monday special deal.” People may not only be in a buying mood, but companies might have additional funds in their budgets that they want to spend before the end of the year.

“But You Only Paid $500 for It”


Some domain name buyers are more savvy than others. They actually do some research on the domain name they want to buy beforehand. They may use a source like NameBio or GoDaddy’s appraisal tool to find more information about the domain name and it’s value, and they might come across the sale price of the domain name they are looking to purchase.

I recently sent a handful of emails to prospective buyers to try and sell a domain name I had recently acquired. After a brief exchange, the prospect mentioned my acquisition price. I want to share a paraphrase of how I replied without specifics that might reveal the specific domain name:

Number of TLDs Registered is a Key Metric*

When I am evaluating a domain name to buy in the aftermarket – either via auction or private acquisition, the number of TLDs (extensions) that are registered with that keyword or keyphrase is a critical metric for me. The more domain names that are registered in different extensions, the better and more valuable the domain name usually is.

It isn’t the number of registrations that makes the .com domain name valuable though. It is the fact that other entities have valued this keyword or phrase enough to spend money to secure different variations of the domain name. The more registrations typically signifies the more others would covet the opportunity to have the matching .com domain name, making a potential sale more likely.

Set Google Alert for Your Domain Keywords


I want to share a tip that might be helpful for domain investors, particularly those who have longer tail or unique keyword domain names. Use Google Alerts to monitor the usage of keywords that make up your domain names. This will not only give insight into businesses that begin using the keywords on their website, but it will also let you monitor the ongoing usage of them.

One domain name I own is WhiteEagle.com. I can set a free Google Alert for the term “White Eagle” and choose the Alert options that are most important to me (language, types of websites, region…etc). Every time a website or web page is published and archived in Google with that keyword term, I will be notified via email. I can set up alerts to be sent immediately, daily, or once per week, depending on how frequently I want to be updated about new search results. Google Alerts can be set up for a wide variety of keywords and keyword phrases related to my domain names.

I was a Domain Name Hog

I am sure you’ve heard the phrase (or one like it), “pigs get fat, hogs get slaughtered” as a warning to not be greedy. Well, unfortunately, I want to share how I got greedy and lost what could have been a profitable and substantial deal as a result.

I recently received an unsolicited mid five figure offer to buy a domain name I had acquired within a year for under $150. The offer started in the low five figure range, and after a couple of emails, the buyer made a mid five figure offer. Under normal circumstances, I probably would have accepted the offer, but having just closed a very large sale, I countered with a higher price. I figured the buyer would either accept the higher price or stand firm with the offer, and I could accept that if the buyer would not budge.

Spam Calls Tied to Domain Registrations


These days, pretty much everyone seems to receive too many spam phone calls. It seems like I receive many more than my wife, and I always assumed it was related to my domain name registrations. I receive quite a few spam text messages, too, and those are almost always related to web development, SEO, or logo design, which I assume is the result of harvesting phone number information from the Whois records on my domain names.

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