In July, I blogged about the City in a Box platform offered by Fred Mercaldo and his team at Scottsdale.com. A few people asked me if I would be willing to use the platform on one of my websites. I can finally answer that question today.
One of the reasons I flew out to California for Domain Fest was to finalize a couple of deals that have been pending. I am happy to announce that one of the deals has been finalized, and I will be engaging in a marketing/content partnership with Scottsdale.com (see press release below).
Scottsdale.com is one of my favorite developed geodomain names, and I have always admired Fred Mercaldo’s team. They have a great sales staff, and they are clearly experts when it comes to geodomain development and monetization. I am very lucky to be able to work with them on one of my more valuable domain assets.
I’ve known Fred since the Geodomain Expo in Chicago, and I am excited to be working with him on this project.
Silver Internet Ventures, LLC Announces Partnership with Scottsdale.com, LLC
Companies agree to marketing, advertising, and content distribution partnership for Burbank.com using City in a Box platform
SANTA MONICA, CA (January 26, 2010) – Silver Internet Ventures, LLC and Scottsdale.com, LLC announce a marketing, advertising, and content distribution partnership on Burbank.com, a domain name owned and operated by Silver Internet Ventures. The new website will be built on Scottsdale.com’s proprietary City in a Box platform, and the sales and marketing team at Scottsdale.com will manage sales and content on the website.
“In the year and a half the company has owned Burbank.com, traffic has grown from a few hundred visitors a month to several thousand,” said Elliot J. Silver of Silver Internet Ventures. “As a result of living across the country, it’s been difficult to manage content and ad sales. The Scottsdale.com team has a great sales staff, and they will serve the Burbank market in ways I can’t. This partnership is something I am excited about, and I look forward to working with the Scottsdale.com team.”
“We are very excited to take on the Burbank.com project. Personally, I have spent a significant amount of time there over the years, and have a pretty good feel about the city and what it has to offer. Billed as the “Media Capital of the World”, it truly is a hub of the entertainment industry, but it is neighborhoods too, and home to over 100,000 PLUS people,” said Fred Mercaldo, of Scottsdale.com. “We are pleased to be Elliot’s choice to both develop and monetize his Burbank.com asset, and we will exceed his expectations!”
Mercaldo continued, “we will do our best to make Burbank.com a resource that the locals will come to rely on, along with providing visitors a robust site for planning their studio and entertainment industry visits. Our ‘City In A Box’ software solution is a perfect fit for this site, and we will be announcing a major initiative within the week that will detail our aggressive growth plans for over 30 GeoDomain markets in the US. Examples of our software can be reviewed at sites such as Palermo.com, Chandler.com, Sunnyvale.com, and more.”
The new Burbank.com website will be launched by April 15, 2010. Companies who are interested in advertising on the new website should email the sales team at firstname.lastname@example.org. A representative will contact you shortly.