Brian Norgard is a tech leader who is perhaps most well-known for his role as Chief Product Officer (CPO) at Tinder. In fact, TechCrunch published an article about his departure from Tinder in November of 2018. Yesterday morning, Brian posted a tweet sharing his opinion about premium domain names while referencing the $30 million sale Voice.com, which was announced last month:
I’ve always thought of premium domain names as Internet beachfront property (Voice dot com sells for > $30mm).
It’s interesting how the value of the top names continues to rise even in era of mobile (less type in traffic) and a multitude of TLDs. Wild. https://t.co/pW8HSORjbX
— Norgard (@BrianNorgard) July 4, 2019
I agree with Brian on this. There is a limited supply of beachfront property, just like there is a limited number of “premium” domain names. Like beachfront property, high value domain names do not come on the market all the time, and when they do, there is typically great demand from a variety of prospective buyers.
I also agree with Brian about the rising prices of value of the best domain names. I am regularly in contact with some of the top domain brokers and the best of the best domain names regularly sell in private for serious amounts of money. Most of these domain names end up in the hands of companies that will use them for brands, and they are “off the market forever,” as Andrew Rosener regularly proclaims.
There are lots of domain name options available right now, but the best of the best are hard to find for sale and continue to increase in value.