In a creatively written tweet posted yesterday afternoon, Uniregistry General Counsel Bret Fausett announced that the company prevailed in its application for the .Game gTLD extension. Fausett posted a link to the He Got Game music video and wrote “WeGot.Game.”
— Bret Fausett (@bretfausett) May 11, 2015
There was some serious competition for the .Game registry. In total, 5 applicants applied to operate the .Game registry, including Google (Charleston Road Registry, Inc.), Amazon, Dot Game Limited, Beijing Gamease Age Digital Technology Co., Ltd., and Unriegistry. If you have a look at the application status for the 4 applicants besides Uniregistry, you can see that all have withdrawn.
I reached out to Bret and Uniregistry founder Frank Schilling to ask if they could share details about the win. Bret told me “it was a confidential resolution.” I presume this means the other four applicants reached some sort of financial or quid pro quo settlement with Uniregistry in exchange for withdrawing their applications
Frank commented, “We thank ICANN and the other participants for facilitating an equitable and orderly outcome of this contention resolution. We’re excited to see where .GAME is come Superbowl 2016.”
You can read more about Uniregistry’s plans for the .Game new gTLD extension on the company’s website.