Earlier this morning, domain broker James Booth announced that his brokerage is rebranding. His company, formerly known as BQDN, has been rebranded as Phenom.com:
Excited to announce that we will be rebranding under the new name https://t.co/Yz5dN4y3hE! Everything about this name is Phenomenal and looking forward to what the future brings! #domains #domainbroker #domainbrokerage
— James Booth (@DomainBooth) October 13, 2019
I think Phenom.com is a great domain name, and I also think Phenom.com will serve the company well as a brand. Not only is the domain name meaningful as a brokerage brand, but it also helps to illustrate the story that powerful one word .com domain names can serve as brands. I am sure James’ rationale was similar to mine when I launched Embrace.com as a .com marketplace to sell my own domain names.
Personally, I think Phenom.com is a more memorable brand name than the one that has been used. That said, I think James Booth has built his own personal brand over the past few years, so the overall branding of Phenom.com is probably more important for the end user buyers and domain name sellers rather than his domain industry colleagues.