Last year, I wrote an article about BlackFriday.com and CyberMonday.com, two exact match shopping domain names that ranked #1 in Google for their respective keywords at the time of the article. With all of the changes that have gone on in search in the last year, I thought it would be interesting to see how these two websites on EMDs are doing a year later.
A Google search for “Black Friday” shows that the Wikipedia page for Black Friday currently ranks #1 for the search term. BlackFriday.com ranks #2 for this search. BlackFriday.com has four sitelinks listed on the results page, which helps to enhance its presence and likely increases its click through rate. BlackFriday.com is owned by Reinvent, the company founded by Kevin Ham.
A Google search for “Cyber Monday” shows that CyberMonday.com still ranks #1 for that search term. Similarly to the BlackFriday.com search result, Google lists four sitelinks within the search result. CyberMonday.com is owned by the National Retail Federation, the organization that coined the “Cyber Monday” term.
Since these search results are ultra competitive, it is possible that the order will change today or over the weekend. I doubt that is going to happen, but it is possible.
Although I am frequently told that exact match domain names have lost importance over the last few years (which may be the case to some degree), we can see that these two exact match .com domain names are still performing well. I always think it’s beneficial to know a few high ranking EMDs for when a potential buyer tries to tell you that keyword .com domain names aren’t as important as they once were.