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How Do BlackFriday.com and CyberMonday.com Rank This Year?

12

Last year, I wrote an article about BlackFriday.com and CyberMonday.com, two exact match shopping domain names that ranked #1 in Google for their respective keywords at the time of the article. With all of the changes that have gone on in search in the last year, I thought it would be interesting to see how these two websites on EMDs are doing a year later.

A Google search for "Black Friday" shows that the (more…) → Read More


Good News (.com) is Coming Soon, and Millions Will Know About It

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Goodnews.com

I was typing in a website I frequently visit in the morning, and I accidentally typed in TN.com, a domain name parked at HitFarm and possibly owned by Kevin Ham's company, Reinvent. I've typo'd this before and am familiar with the happy couple that make their home on the TN.com parked page.

Today I was surprised to see a screen takeover on TN.com, encouraging me to sign up for the GoodNews.com newsletter. I checked a few other Reinvent-owned and Hitfarm-parked domain names, and all of those parking pages were similar to TN.com and had the page takeover encouraging the visitor to sign up for the GoodNews.com website.

I visited GoodNews.com, and I see that it's going to be a website offering special deals on Friday via email. The deals are only good when enough people agree to buy them, so it's utilizing the power of group buying.

A promotion like this, which will surely be seen by millions of people, would have cost another company millions of dollars to pull off. Of course, the company will certainly loose PPC revenue → Read More


Why I Didn’t Bid on .CM Domains

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The first day of the .CM auctions on Namejet closed yesterday, and the auction cleared $500,000. I was not surprised by this number, but I am surprised about how many people seem to be bidding on .CM domain names. My company did not bid on a single .cm domain auction, despite the perceived need to protect a few of my brands.

There is one overarching reason why I did not bid on the auctions. For the past couple of years, Kevin Ham's company Reinvent Technology has controlled the traffic for .CM domain names via wildcarding after striking a deal with the Cameroonian government. While the domain names were unregistered for the most part, they forwarded to parking pages where visitors could click to other sites, earning money for the company.

With one entity controlling many of the domain names that are now up for auction, it wouldn't make sense for me to bid on them, as the deck would be stacked against me. If a particular domain name generates revenue from significant traffic, I would imagine Kevin's company could bid on it up to → Read More