The digital artist known as Beeple launched a new NFT platform on a .New new gTLD domain name extension. We.New, which is branded as WENEW, is a platform that appears similar in nature to the NBA TopShot NFT platform. According to Beeple (aka Mike Winkelmann), WENEW will allow people “collect iconic moments in music, sports, comedy, history, etc. on the blockchain.”
very excited to announce the launch of https://t.co/K0TMwMJWwZ !!!
this is a new project we’ve been working on centered around giving people the opportunity to collect iconic moments in music, sports, comedy, history, etc. on the blockchain. 🚀🚀🚀 pic.twitter.com/WqhkFwLFBo
— beeple (@beeple) June 24, 2021
I am not super familiar with NFTs or blockchain projects, so I will focus on the We.New domain name that is being used for the project. Whois records show that the domain name was created in March of this year. The Whois record has been private since the domain name was created, so it is unclear if Beeple / associates registered the domain name or acquired it in private. The .New extension is owned and operated by Google.
Beeple has become well known in the NFT space, and he has sold millions of dollars worth of NFTs. In fact, Beeple holds the record for largest NFT sale. His “Everydays — The First 5000 Days” NFT sold for $69.3 million in a Christie’s auction earlier this year.
The WeNew.com domain name has been registered since 1999. The domain registrant has an address in Korea, and that domain name does not currently resolve. Given the target audience of the We.New platform is web-savvy, having the brand match .com domain name is likely a lower priority for Beeple and his WENEW team.
It will be interesting to follow along to see if this brings additional attention to the right of the dot.