If you visit the Arizona Daily Star newspaper website, you’ll notice that the url has changed. Instead of using AZstarnet.com for its url, the newspaper can now be found on the Tucson.com domain name. All articles that once appeared on AZstarnet.com have been migrated and now forward to Tucson.com urls.
Historical Whois records show that the newspaper company has owned this domain name since at least 2000 (this is the earliest archived record). The domain name had reportedly previously been used as more of an events-related website prior to the change. The company plans to introduce a paywall at some point in the near future.
I am not all that familiar with the Arizona Daily Star, but this transition is interesting to me. From my perspective, the rebranding would appear to potentially limit the newspaper’s reporting area. In my opinion, the Arizona Daily Star branding is much more general to a wider Arizona-focused reporting area, while Tucson.com is more specific and regional. That said, my local news website, Boston.com, seems to handle that potential limition fairly well, sharing news from the greater Boston region and not simply Boston proper.
Dylan Smith from TucsonSentinel.com has a much more comprehensive article about the transition.
I am interesting in reading what you think of this rebranding, especially from those who live in the area.