Archeo (a division of publicly traded Marchex) is a large domain name portfolio owner with just under 300,000 domain names in its inventory. You can visit Archeo’s website to search through the company’s portfolio of domain names and see exactly what types of domain names the company owns.
I want to share an infographic with you that was published by the company in its first Quarterly Newsletter pdf and shared with me this morning via email. The infographic illustrates the types of domain names Archeo owns at a high level, and I think you’ll also find this information noteworthy.
Some of the facts I found most interesting are these:
- Average domain sale price of $22,000
- Over 77% of inventory is .com domain names
- Nearly 40% of inventory is geographic domain names
- Nearly 30% of inventory is numeric domain names
You can have a look at their infographic I posted below to see what types of domain names are owned by Archeo.
Thanks very interesting, loving the Spanish portfolio.
Very interesting stats though I would be curious to know whether their sales are primarily passive or if they are engaged in outbound marketing efforts as well. As I look at some of their recently sold domains, one can see that even somewhat random brandable phrases such as “GlobalTrip” and “HelloSanta” and “TheLabel” generate sales in .COM. The newsletter explains why they view two-word .COMs as the most popular sales class. While the new TLDs can be viewed as brandables I am not convinced end users are going to acquire aftermarket new TLDs in the near future.