Earlier today, Amazon announced the launch of Honeycode, a mobile and web app building with no programming or coding required. Notably, from a domain name perspective, Amazon launched this new development tool using the Honeycode.AWS domain name. Amazon operates the .AWS extension:
— Amazon Web Services (@awscloud) June 24, 2020
It appears Amazon was able to secure the matching Honeycode.com domain name prior to the launch announcement. Whois records for Honeycode.com are currently private, but if you visit Honeycode.com, you are forwarded to the Honeycode.AWS website. This will help reduce any potential confusion from using a .AWS domain name, both in terms of direct navigation and email.
Based on a DomainTools screenshot of Honeycode.com from August of 2018, it is very likely that this domain name was previously owned by a domain investor. At that time, the domain name was parked with an Afternic “for sale” message banner at the top. In fact, the domain name was listed in an expiring domain names email newsletter sent to me by my GoDaddy Account Manager in February of 2018.
This is not the first time Amazon has publicly used its .AWS extension. The company hosted its Build on AWS campaign using the BuildOn.AWS domain name. Amazon had a widely seen television commercial campaign promoting that business unit and its domain name.
For complete disclosure, I own a fair amount of Amazon stock.