Afternic emailed its customers yesterday to let them know they could now more easily set up landing pages without pay per click (PPC) links on them. These types of “for sale” landing pages make it more obvious that a particular domain name is for sale rather than having a smaller “for sale” notice on them. These landing pages give visitors the option to call a toll free number to speak with an Afternic sales representative, or they can fill out an inquiry form. The asking price is not listed on the landing page.
An example of the landing page Afternic customers can implement on their domain names can be seen below:
Prior to yesterday’s news, customer were able to forward their domain names to this type of landing page, but it took more effort setting up forwarding for each domain name. This nameserver change option will allow users to set this up in bulk.
Commenting on this change, Afternic’s Alan Shiflett shared the following information with me:
We received a lot of requests from customers who wanted the ability to use the Afternic Sales team to manage their inbound leads but did not want to have PPC links on the landers. While someone could manually point individual domains to our For Sale Landers it was not easy to do so in bulk. Now anyone can point their Afternic listed domains to NS3.AFTERNIC.COM/NS4.AFTERNIC.COM and visitors will automatically go directly to the Afternic For Sale Lander. Updating Nameservers in bulk is easy to do at your registrar, so this gives a quick and simple way to get everything pointed.
I use for sale landing pages on some of my most generic domain names that did not receive much PPC advertising revenue. From my standpoint, this is a good way to ensure a visitor knows the domain name is for sale to submit an offer or make an inquiry. GoDaddy’s NameFind has ditched PPC advertising landing pages on some of its better generic domain names, although the company uses a different for sale landing page than the one offered to Afternic customers.
There could be a bit more legal risk to these types of landing pages (in my non-legal be observational opinion). I have seen UDRP panels rule that PPC revenue generation is a legitimate business model, and having a PPC generating landing page might offer a domain investor a bit more protection than a straight-up for sale page. Again, this is not legal advice but a simple observation.
I have noticed “for sale” landing pages generate more inquiries, although that tends to mean many unqualified buyers inquiring. Having the phone number on the landing page will let Afternic sales reps sort that out and pitch your name appropriately.