Aftermarket.com On The Ball

Aftermarket.comOne thing I find frustrating after live domain auctions is the time it can take to get updates from the auction house on payments and/or domain transfers.

It’s not unusual to see transactions reported in DNJournal 2, 3, and 4 months after the auction closed. I know it’s not always the fault of the auction house, but it can be annoying. especially on large sales when cashflow is important.

This does not appear to be the case with Aftermarket.com, the company that just concluded its Domain Rountable conference auction, grossing roughly $200,000.

In the DRT live auction, my company sold HorseStable.com and HorseCorrals.com. Although I didn’t get as much as I hoped, the pair of domain names did sell. I was hoping for $4,000+ but I realize these are not necessarily names for domain investors, so likely my bad for not finding end user buyers.

Within a day after the conclusion of the auction, I had an email from Aftermarket.com.  The email had all the information I needed to push my domain name to the Aftermarket.com escrow account at Moniker, and it also informed me that a transfer had been initiated at Network Solutions for the other domain name. In under 12 hours, Aftermarket.com took possession of the two domain names.

The Aftermarket.com auction was captained by Omar Kubba, brother of Ammar Kubba, whose company operates Aftermarket.com. If it wasn’t for Omar’s unsolicited email a few weeks ago, I probably wouldn’t have even submitted these two names for the auction. From the opinion of an outsider, Omar has managed the auction quite well, and I want to him praise for his efforts.

Assuming the buyer makes a timely payment, the auction should be squared away very quickly.

I don’t generally auction my names because of the significant exclusivity periods and long waiting time between auction and payment, but Aftermarket.com’s auction (from an operation point of view) has been one of the best run in quite some time.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

12 COMMENTS

  1. HorseStable.com and HorseCorrals.com were first registered in 1998 and 1999 respectively, were you the original registrar of these domains? If you were Elliot, then you made poor choices given what was available at the time; I bet you horses.com, and perhaps stable.com were available then. I’m not picking on you Elliot, I’m just saying, it sucks to register that sorta name then, it’s almost long-tail considering the talent, vision, time and availability.

    My other complain is about Thought Convergence, and their AfterMarket.com, I submitted a couple names much better than your horse ones, and they did not enter any of my names, one of them being Littlecell.com, and I suppose they do business based on who the idol they want to worship, that is just plain complex man This industry is going to hell in a hand basket or should I say hand registration!.

  2. @ Uzoma

    I bought them in the last 18 months or so. I didn’t get involved in the domain business until 2003 and started getting serious around 2006.

    I am not sure what LittleCell.com means or how someone could use it.

    I do know that someone could use HorseStable.com to 1) sell horse stables, 2) list horse stable locations, 3) advertise a single horse stable using a generic domain name.

    Here’s what Estibot says about values:

    LittleCell.com: $630
    HorseStable.com: $3,300
    HorseCorrals.com: $1,600

    The reason Omar contacted me is because he knows I am always selling domain names, most of which is done in private without ever listing them on my blog, forums….etc. I constantly buy domain names in the aftermarket, and consequently, I am always selling.

  3. Thanks for the clarification Elliot, I didn’t think you registered those originally.

    Anyways, Estibot is the craziest machine in the world. I don’t know if you are familiar with Littlefuse? If not, check them out, they do billions of dollars in business; so just by comparative valuation littlecell.com should do just fine. Now, take a look at what estibot assigns to littlefuse, is that crazy?

    Littlefuse.com $3,000 71,200 5,500 2,054,500 Medium$1.22 Com Taken

    LittleCell.com $630 111,000 33 0 low $1.82 Com Taken

  4. LittleFuse.com will have registered the domain, accompanied with a huge marketing budget and then built up a big business from that. LittleFuse.com is not a generic, descriptive domain IMO, and neither is littlecell.com.

    I suppose that with a six figure marketing budget, you could get the same results with littlecell.com

    Elliot’s horse names are descriptive, with many end users. Yours isn’t.

    (By the way, Estibot doesn’t value the business – it simply values the domain using a number of algorithms.)

  5. @ Uzoma

    I have never posted on my blog under a pseudonym… Both are real people who have posted on my blog before (I can tell because I didn’t have to approve their comments).

    You know me well enough to know that I wouldn’t hide behind a pseudonym anyway.

  6. I do know you well enough to know you wouldn’t do that Elliot.

    I hope you exercise a little host prerogative and delete Mark’s.

  7. Hi Elliot,

    Have you received payment yet? I haven’t. Compared to my auction sales at SnapNames this is taking way too long.

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