One of the comparable sales I use when someone inquiries about select one word .com domain names in my portfolio (like Docket.com) is the $350,000 sale of Packet.com. Braden Pollock sold the domain name in 2018 in an all-cash deal. Packet acquired the domain name right around the time the company secured a $25 million Series B round of funding. The company had previously raised a $9.4 million Series A round of funding.
Yesterday afternoon, Crunchbase news reported that Packet was acquired by a company called Equinix:
“Data center giant Equinix has bought New York-based startup Packet for $335 million, the companies announced Monday. Packet provides automated bare metal infrastructure for edge computing.”
I couldn’t speculate what role the Packet.com domain name acquisition had in getting the business acquired, but I am sure it was something that could have been an issue if the company did not own it.
In March of 2019, James Iles of NamePros published an interview with Jacob Smith, Chief Marketing Officer of Packet. When I share the sale price of Packet.com with prospective buyers, I also like to share the link to this interview. I think it offers really good insight about the importance a domain name has to a company.
Now that Packet was sold for $335 million, it adds a nice book-end to the story.