ABC Gets Lucky With Happy Endings

Happy EndingsI was watching the Boston Celtics beat up on the New York Knicks yesterday afternoon, when I saw a preview of a new television show on ABC. “Happy Endings” is a modern comedy starring Damon Wayans Sr. and Damon Wayans Jr. If you’d like, you can read more about it on ABC’s website.

The term “happy endings” has a sexual connotation (Google it), and the domain name has been owned since 1996. Luckily for ABC, is owned by a Oklahoma City book store called Happy Ending Books, and the website hasn’t really been developed. Similarily, forwards to a tribute website rather than something more pornographic.

As you can see from the Compete statistics, and both have (moderate) traffic spikes when the shows are in season, despite not being owned by ABC or their respective production companies.

I have no idea whether ABC considered the usage of before finalizing the name of the new television show, or if they tried to purchase the domain name, but they’re very lucky it’s not an adult website. Judging by the NY Times review of the show, it was probably a very smart move not to purchase this valuable domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Ask any massage chick or a stripper that does VIP rooms if they do ‘happy endings’. LOL

    The only thing I watched recently on ‘network’ boob tube was V

    Got bored with that after a few shows.

    That’s hilarious ABC is doing a show named ‘happy endings’

    I would have pitched it as a massage parlor comedy show


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