I don’t really share the domain names I sell or sales prices of domain names. I have publicly shared a handful over the last 10+ years, but my strong preference is to keep my sales and sale prices private. Occasionally, I have been asked about why this is my preference, and I want to share one example of what can happen when someone makes the decision to share a sale publicly.
Last week, someone on NamePros reported the sale of CoinMena.com for $25,000. It is currently the most popular thread on NamePros at the moment. It’s a very strong sale with an interesting and somewhat peculiar story (particularly about the broker, but that’s another story). Prior to reading the article, I had no idea that “MENA” meant “Middle East North Africa.” I have heard of “EMEA,” which stands for Europe, Middle East, and Africa, but I had not heard of MENA.
Within the post about the sale, some people began discussing domain names with Mena in them. In addition, another thread was started for participants to showcase and discuss mena domain names. Many people read or hear about a sale and they want to try and find the same success for themselves. Whether or not “mena” domain names have any value probably remains to be seen.
From my perspective as a domain seller, I would not want to advertise the domain name I sold if there were still domain names available to register or buy. Why would I want to give competitors and other investors the chance to see my private domain name sale and register or acquire other domain names that may have similar value. There’s a (good) chance that this is a one-off so it doesn’t matter all that much, but I would bet a lot of money has been spent on “mena” domain names over the weekend.
One other thing I understand is that everyone has motivation for doing things. Some people might already have a full portfolio of similar domain names and they want to give exposure to a big sale in that space. Others may simply be giving back to the community by sharing results. I do not know the person who sold the mena domain name, so I can’t speculate on his motivation for sharing.
Maybe it is because I have a small portfolio and am still in acquisition mode that I would rather keep sales private and not divulge info that others can use at my disadvantage.
This example is one of the reasons I prefer to keep private deals under wraps. The sale mentioned on NamePros is excellent (congrats to the seller), but I hope he was able to secure all of the names he wanted before others went searching for similar names.