I-Newswire.com is a popular press release distribution service, and the company rebranded yesterday as Newswire.com. Obviously, this is a major upgrade for the company, and it came at a fairly steep price.
According to Michael Santiago, Partner at Newswire.com, the company pursued the domain name for quite some time before turning to Domain Holdings to act as a buyers’ broker. Michael told me the domain name was purchased last week after more than a year of negotiations. The company paid in the “six figure range” to acquire this domain name.
I asked Michael to share some additional insight into the acquisition to learn what motivated the company to spend six figures on this domain name, and here’s what he had to say:
“For several years we experienced growth and rode the trend of the “i” era. However, we felt it was getting old and didn’t like the fact that we had a dash in our domain name. My business partner and I are both domainers so we always had an eye for the non-dashed version of I-Newswire.com, iNewswire.com.
So a few years ago we had the opportunity to buy iNewswire.com and we did. Though we never did a full transfer over to that domain because, while it was an upgrade, we felt it wasn’t worth the risk of losing our rankings and traffic.
Fast forward to today, we were fortunate enough to finally acquire the best name for our company, Newswire.com. That name was so strong we figured it was worth the “calculated” risk with our traffic and rankings.
I say calculated because we first consulted a few professional SEO’s to make sure we did the move the right way and do whatever we could to mitigate lost rankings as much as possible.
It’s early on but we’re confident we did the right thing. Hopefully a year from now we can say it was well worth the investment.”
Newswire.com was owned by a Massachusetts company for many years. I searched Archive.org and Screenshots.com and could not find an archived website on Newswire.com, so I am unsure if the domain name was previously used.
Although the rebrand from i-Newswire.com to Newswire.com was a minor change, I think it makes the company look like more of an authority. As Michael alluded to, the “i” was a bit dated, and rebranding makes sense.