Ken Hansen from the .co.com registry shared some news with me that I want to share with you. The .co.com registry recently celebrated its one year anniversary, and there are now more than 10,000 .co.com domain names registered. .co.com domain names retail for anywhere from $20 – $40, and some registrars have a higher renewal cost. The registry has also sold many domain names at a premium cost, such as Mobile.co.com for $25,000.
If .co.com were a new gTLD registry, the extension would rank as one of the top 100 registries (based on the nTLDStats.com list of top new gTLD registries). The registry also reported increasing momentum towards the end of 2014. According to the press release announcing the news, “many companies are using their .co.com domain rather than their country code top-level domain to better reach potential outside of their borders.”
A key test for the registry will be the renewal rate for its registered domain names. Since some registrars are charging more for renewals, this could lead to an uptick in revenue. On the other hand, this could also lead to a higher attrition rate.
The press release announcing the news is published below:
.co.com – 10,000 Domains and Gaining Momentum at 1 Year Anniversary
.co.com Registry celebrated its 1 year anniversary by announcing more than 10,000 domains have been registered – more than most ICANN new gTLDs – and demand is accelerating.
“Momentum began building in December when .co.com Registry had more domain registrations and revenue than any month since launch. Most encouraging is the quality of the websites going live on .co.com”, said Ken Hansen, CEO, co.com LLC.
Countries with existing third-level domain extensions (e.g. co.uk, com.au) have generated the strongest demand for .co.com. In fact, 40% of all .co.com registrations have come from companies and organizations located in the UK where there are 7MM+ .co.uk domains. Many companies are using their .co.com domain rather than their country code top-level domain to better reach potential outside of their borders.
Following are some of the highlights from the past year:
Sunrise Period for Trademark Holders. Architelos Partnership. .co.com Registry announces the start of Sunrise Period during which trademark holder can register .co.com domain, and partnership with Architelos LLC, use of NameSentry service to monitor phishing, pharming, spamming and malware. Read more.
Landrush Begins. Premium Domains Released. .co.com Registry releases tens of thousands of premium names to get .co.com domains to encourage adoption and development. Read more.
.co.com General Availability Begins with 200+ accredited Registrars. .co.com launches with 200+ registrars become accredited to sell .co.com domain names. Read more.
Sedo and CentralNic Announce .co.com on MLS. – Sedo announces .co.com premium domain first extension available under a Sedo MLS partnership with CentralNic. Read more.
Mobile.co.com Sells for $25K, Makes Top 10 Sales on DNJournal. mobile.co.com sells for $25K and makes DNJournal’s top ten sales, coming in at #4. Read more.
.co.com City Domain Auction Nets $22K. co.com partners with NameJet to conduct an auction of popular city domains. The auction nets $22K in sales. Read more.
Legal Brand Marketing Acquires .co.com Legal Domains. Braden Pollock’s Legal Brand Marketing acquires 14 legal themed .co.com premium domains for development. Read more.
Those interested in registering a .co.com domain name, or in .co.com premium names can learn more, and find a .co.com registrar at https://registry.co.com
About co.com LLC – The co.com LLC domain registry offers businesses short and memorable .co.com domain names ending in the popular .com extension. .co.com domain names are available through a worldwide distribution network of domain name registrars and resellers.