There are many considerations that I make before acquiring a domain name. Most of my domain purchases these days are either via auction or private acquisitions. For this article, I want to focus on my private acquisitions.
I think it’s probably easiest to cover some of the main things I consider in bullet points with an explanation about why I believe these factors are important, and I’ll allow you to ask questions if you’d like. You are also welcome to share some of the factors you consider when acquiring domain names.
Factors I consider when acquiring a domain name in private:
- How the domain name was previously used. A domain name’s history is important for a few reasons. I wouldn’t want to build on a domain name that had a website that was flagged by others for fraud or a scam. When people search for the domain name in Google, a fraud or scam report would be harmful to the new brand, even if the website was completely different.
- The type of landing page was used. If I am looking to buy a domain name for re-sale purposes, I am most interested in buying a name that wasn’t previously listed for sale. In addition, I would prefer to buy a domain name that didn’t have a “for sale” notice or any type of information alluding to it being for sale. If nobody else knew it was for sale, it will be easier to sell a name that hasn’t been pitched before.
- Other extensions that are registered and/or developed. The more extensions in this keyword that are registered, the better. This means there are more potential buyers as others found these keywords valuable, and the .com trumps all others. In addition, other developed extensions mean that there will inevitably be traffic to the .com and probably a company that wants to upgrade to the .com.
- Domain age. Although this might not be all that important for search engine rankings for a developed website, a domain name that has been registered for many years indicates that the keyword has been valuable for a long period of time. I also look to see how long other TLDs have been registered, as older names in alternative TLDs is a good indicator of value in the .com.
- Number of developed .com names with the keyword or keyword string. If there are a number of end users that operate websites using the exact keyword or keyword string, it’s likely there will be interested buyers who want to upgrade. As an example, if NationwideHVAC.com services the entire country, they might want to upgrade to HVAC.com. It would be super expensive of course, but an exact match domain name like this could benefit a company immensely.
What are some of the factors you consider when making your acquisitions?