The domain name 4Square.com is coming up for sale on NameJet, and with some active bidding, the price is already over $1,200. It appears that this is a private auction rather than a drop, as the expiration date is September of 2012.
In order to bid on this domain name, a backorder needs to be placed by 11pm Eastern tonight. With well over 100 bidders right now, it will likely sell for significantly more than its current bid.
According to the Google Adwords Keyword Tool, the term “4square” has over 18,000 global exact match searches, while the more popular “foursquare” has over 500,000 global exact match searches.
While at first glance, it might seem like a big legal risk for someone in light of the popular Foursquare brand, the popular Four Square game was in existence far before the location-based social networking company was created.
At what price do you think this name will sell? My guess would be between $15,000-20,000.