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Icy Studios Upgrades to Icy.com in 7 Figure Acquisition

The valuable Icy.com domain name has reportedly been acquired for a 7 figure sum. Manik Kundra, who founded a company called Icy Studios, announced the acquisition on LinkedIn last night. His company has used IcyStudios.com since its founding, and Icy.com now forwards to the company’s website.

Prior to the acquisition, Icy.com was owned by Brandforce. The archived landing page for Icy.com shows the minimum offer to inquire about Icy.com was $2 million USD. I asked Louis Pickthall, Co-Founder and Vice President of BrandForce, if he could share the sale price for this domain name, but he was unable to do so. He did confirm that he brokered the sale of this domain name.

.Com Doesn’t Matter in Some Countries

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If you’ve been fortunate to spend time traveling to other countries, you’ll quickly learn that .com is less important to businesses in some countries. In European countries, local businesses tend to use their own ccTLD extensions. I’ve enjoyed visits to many countries in Europe, and while the biggest – global brands or brands with global aspirations – use .com, the smaller businesses frequently use their local extension.

I was recently doing some outbound marketing on a two word .com domain name. There were numerous businesses that incorporated these two words in their brands, and one operated on the .com.au extension. I thought this Australian company might have an interest in my .com domain name to show its global reach. I was wrong. The CEO of the company told me there was no interest in acquiring my domain name:

Saw.com Announces $100 Million in Domain Name Deals

The Saw.com domain name sales brokerage and sales platform announced a milestone this morning. The company surpassed $100,000,000 in domain name deals. I presume this includes private brokerage sales along with deals closed on its platform.

Saw.com was founded in 2019 by Jeffrey Gabriel, a domain broker (and industry legend) who worked at a high level at other domain brokerage firms. Jeff founded Saw.com and he has built a strong team with brokers located throughout the world. More recently, Saw.com opened up its platform for domain investors to list their domain names for sale.

Congratulations to Saw.com on its milestone.

That Company May Cease to Exist

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I received a strong offer on one of my one word .com domain names last week. I declined, but in the process of doing so, I went back through prior offers to reconnect with those prospects to see if they might be still interested in doing a deal. I don’t do a great job of rekindling old negotiations, but perhaps my domain name dropped off their radar and a quick touchbase will restart a discussion.

One of the previous prospects made an offer in 2021 and we last exchanged emails in 2023. That prospect maxed out at $15,000, but I figured I would reach back to them to see if the brand matching .com might be able to help them grow. This business operated on a non .com domain name, so I figured they would have had a few years to grow into the budget required to secure my domain name.

Auction Platforms Shouldn’t Benefit from Default Bidders

If the winning bidder for a domain name auction does not pay and the auction platform offers the domain name to the next highest bidder(s), the default bidder’s bids should be removed entirely. The platform should treat the auction as if the default bidder never existed. Otherwise, the platform would benefit from a default bidder at the expense of other participants. This is unfair.

Rick Schwartz has been railing against Dynadot’s auction policy for the last couple of days, and I think he has valid points. Nobody can speak for Rick better than Rick himself, so I shared the post he just wrote on LinkedIn and a post from yesterday. If you haven’t experienced this issue with before, you can read his posts to learn what happened and understand why he is upset.

LTO is Betting on the Buyer and the Platform

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When you agree to a lease-to-own (LTO) domain name deal, you’re making two bets: one on the buyer’s ability and willingness to complete the payments, and another on the platform’s ability to stay operational for the entire lease term. It’s easy to focus on the buyer, but the platform should also be considered, and that decision shouldn’t be made based solely on the transaction cost.

There are some platforms that have operations governed by a governmental authority. I believe Escrow.com, for example, has specific escrow requirements in the different states it operates. I think it also has California-specific escrow requirements it must meet to operate because the business is located there. Law firms and attorneys also have specific governmental requirements and oversights for managing escrow payments and transactions.

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