DomainInvesting.com

Hiring a buyer’s broker can be a smart decision a company makes when attempting to acquire a domain name. A buyer’s broker can anonymize the buyer and potentially save in acquisition costs. Simply using a domain broker for an acquisition may not be enough to get a good deal for a buyer. A domain broker may mask his or her identity to reduce the chance that a domain registrant prices an asset with a major corporate buyer in mind.

Marksmen is an intellectual property company that, among other things, helps clients acquire domain names. I’ve seen the company’s name appear in quite a few Whois records, and the domain names have later transferred to corporate buyers. The company posted a tweet to an article about making anonymous test purchases on behalf of clients:

It’s no secret that I like using Dan.com and have found success on the platform. A large percentage of my portfolio forwards directly to Dan.com pages. I use a combination of BIN, BIN+Make Offer, and LTO options shown to prospective buyers. As we seem to be headed into a recession, I decided to test something different with many of my inventory domain names.

Instead of having the domain names forward directly to Dan.com landing pages, I am utilizing my own Embrace.com make offer landing pages once again. Doing so allows me to control the leads. I can communicate directly with them, and importantly, I can follow-up with them over time if a deal is not struck.