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Domain Aftermarket is Humming

In the last week, I have learned about 3 seven figure domain name sales that closed this month. I know two of the three names, but I do not know the sale prices for any of these domain names. To my knowledge, none of these sales are going to be reported publicly. These sales will end up being more along the lines of hearsay, although I heard directly from principals on two of the three deals.

I had a fairly routine August in terms of domain name sales. I sold seven domain names with one Afternic sale from August 24th still pending payment. None of these sales were noteworthy from a value perspective. I spent quite a bit more on acquisitions in August than I made in sales, including the acquisition of MLR.com.

$500k Ape Resold for $2.272 Million Today

On August 5th, I wrote about a domain investor who spent more than $500,000 purchasing a Bored Ape Yacht Club ape NFT. At the time, the price to buy the NFT was 199 ETH. Since then, other BAYC apes have sold for more, including a $1.3 million purchase by Andy Booth and James Booth.

BAYC NFTs have had an incredible run, and while I don’t participate in the NFT market, I think this particular set of NFTs is more liquid than most domain names right now.

When I wrote about the $500,000 BAYC purchase, there were many comments from domain investors. While many domain investors have not bought or sold NFTs, there aren’t many domain investors who do not have an opinion on the topic!

To close the loop on the $500k BAYC ape purchase, it looks like this NFT was just sold for 600 ETH via OpenSea:

10 Recent Minimum Bid Purchases This Year

Yesterday I wrote about why I think expiry auction prices have grown inflated over the past few years. This has made it more challenging for me to buy good inventory quality domain names at reasonable prices. It seems like the days of buying a good name under $100 are pretty much long gone.

It’s not impossible to find good domain names in expiry auctions that have no competition, but it is quite a bit harder. In fact, in years past, I would stay up to the NameJet bid deadline when I found what appeared to be undetected gems that I might be able to poach without other bidders if I waited until the last minute. I can’t even remember the last time I did that (although the bid deadline is an hour later –  midnight – for me).

Hypothesis on Expiry Auction Price Inflation


In my opinion, For at least the last several years, domain name auction prices have seemingly become inflated. Domain names I was buying for $100 or less seem to sell for $500+ at expiry auctions these days. Hardly a day goes by when there are good domain names available to buy for the minimum bid. It still happens, as I will share later today, but single bid auctions are much more difficult to find these days.

It’s not just one auction platform that has seen this. Pretty much every platform has seen more domain names sell and for higher prices, including GoDaddy Auctions, NameJet, DropCatch.com, and Park.io. It’s not necessarily a bad thing either, although it has made the process of acquiring good domain names for reasonable wholesale prices more difficult.

I believe there are quite a few factors, some being transient, that have led to this expiry auction price inflation. My hypothesis is that several factors, listed below, have contributed to the higher auction prices we have seen including:

GNP.com UDRP Decision has Helpful Language


A Mexican company called Grupo Nacional Provincial, S.A. filed a UDRP against the valuable GNP.com domain name, which is owned by a domain investor. The decision was distributed today, and the UDRP complaint was denied by a three member WIPO panel. The domain registrant was represented by attorney John Berryhill.

Ordinarily, a domain registrant has a pretty strong chance of winning a UDRP against a three letter .com domain name unless there are seriously mitigating circumstances. For instance, if a domain registrant parks a LLL.com domain name and it shows advertising that infringes on the trademark of a company that utilizes the three letters as its branding, it can be difficult to convince a panel the domain name hasn’t been used in bad faith. It is not an impossible task, but it may make the UDRP more difficult to defend.

Domainer Week Live and Recorded Videos

Each week, Arif Mirza organizes The Domain Social, a Zoom session for domain investors to chat about domain names and domain investing. A couple of weeks ago, Arif announced a special series of panels and discussions dubbed “Domainer Week.” This series started a few days ago, and it will continue for the next few days.

To see the schedule of upcoming panels, you can visit DomainerWeek.com. Since several of these panels were already held, you can click the embedded links to be taken to videos of the panels that already occurred. There are a couple that I am planning to watch when I have a moment.

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