GoDaddy did not have a Super Bowl commercial this year (probably a good thing because of the audience size), but the company is set to embark on a new advertising campaign, “Make the World You Want.” This campaign starts airing on television tomorrow. Here’s the first television commercial, which GoDaddy shared earlier this morning:
The National Internet Exchange of India (NIXI) operates and manages the .IN ccTLD registry. Late last year, the organization announced that Neustar would provide back-end registry services for the .IN ccTLD. NIXI and Neustar launched the TransitionSupport.in website to provide details about the move to Neustar.
Several weeks ago, I noticed that Community.com had transferred registrars from MarkMonitor to Amazon Registrar. The domain name had been registered to Salesforce.com, and Community.com is now privately registered. After seeing this domain transfer, I also noticed it was no longer redirecting to a page within the Salesforce.com website. Instead, a new logo appeared at the bottom of the Community.com landing page.
I want to share a bit of a domain name buying tip that has been helpful to me over the years. When visiting a developed domain name that is an acquisition target, look at the section with company news to see how recently and regularly updated it is.
Michael Bilde sent me an interesting Daily Mail article that had to do with a company’s domain name change. From what I understand, an executive at “an organic sex aid company” called Yes Yes Yes allegedly decided to change the company’s domain name from the .org to the .com, and it did not go well. One of the founders of the company, who was opposed to making this change, was not happy when it was allegedly changed without approval.
A Canadian company called Van der Graaf Inc. filed a UDRP against the three letter VDG.com domain name at the World Intellectual Property Organization. The registrant of the domain name, a domain investment company represented by Wiley Rein LLP, won the UDRP. The panel considered Reverse Domain Name Hijacking (RDNH), but that was denied. The registrant will retain the domain name.
