Although I do not report my own sales, I appreciate when other investors and companies share their sales. Some of the benefits I get out of seeing other people’s sales include the following insight:
- Types of domain names that are selling
- Who is buying domain names
- Where domain names are selling (venues/landers)
- Pricing strategy
- Keywords that are selling and the value of comparable domain names
When I see sales posts on social media (Twitter, LinkedIn, and Facebook) and sales threads on forums, I also see other investors enthusiastically replying to these threads. Of course it’s cool to congratulate sellers, especially when it comes to exceptional domain name sales, but people also need to realize they shouldn’t look at individual one-off sales as an indicator of success. This applies not only for the sellers but for the market in general.
If I report that I sold a domain name for $4,599 that I bought for $2,000, with a profit of $2,000 after commissions, that sounds pretty solid. If I am spending $10,000/month on acquisitions and that is the only sale I made in 3 months, that would be a pretty terrible result. While people are patting me on the back for a nice ROI, the truth is that I could be barely surviving. Without sharing all of the details, it is impossible to gauge success.
Everybody has different reasons for sharing sales information. Some might want to have their sales data public because the comparable sales will be helpful for their other domain names. Some people might want the pats on the back or acclaim/recognition a nice sale can bring. Some people might just want to help their fellow domain investors make money.
Regardless of why people share their sales information, others who read it should realize there is more that is unshared. I appreciate it when people share their sales information, but I realize that deal data is only the tip of the iceberg, and I can’t read into a person or company’s success based on the limited amount of data that is shared.