Yahoo! and CADNA

In a press release dated July 24, 2007, CADNA announced the launch of “its national campaign against Internet fraud.” The press release also publicized that “CADNA’s membership includes such leading brands as AIG, Dell, Eli Lilly, Hilton, HSBC, Marriott, Richemont, Verizon, Wyndham, and Yahoo!.”
More recently, when CADNA announced it’s support of the proposed Snowe legislation (S. 2661) called the Anti-Phishing Consumer Protection Act in a February 26, 2008 press release, they stated that its membership includes “American International Group, Inc.; Bacardi & Company Limited; Compagnie Financière Richemont SA; Dell Inc.; Eli Lilly and Company; Hilton Hotels Corporation; HSBC Holdings plc; Marriott International, Inc.; Verizon Communications Inc.; and Wyndham Worldwide Corporation.
Strangely enough, Yahoo! is no longer listed as a member of CADNA. Interesting. Did Yahoo! decide they were no longer interested in fighting Internet fraud? I am sure that’s not the case. Why then is Yahoo! no longer a member of CADNA (or at least a publicized member)?

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. In a Modern Domainer article written by Phil Corwin, he discussed running into Yahoo at a trademark conference and the Yahoo rep said something like “I just want you to know we’re not against the domain industry.”

    It’s also possible that CADNA asked them to leave citing conflicts. But then it should also ask Dell and Verizon to leave since they now infringe trademarks through error redirects.

  2. “I just want you to know we’re not against the domain industry.” – If true, that causes me to wonder if Yahoo had heard CADNA members expressing anti-domaining sentiment in their various meetings. CADNA seem to be casting a wide net with little apparent regard for making important distinctions … such as domain investing is a legit enterprise and most domain registrants are NOT trademark infringing cybersquatters.
    You find this “strategy” often used in American society, i.e. gross generalizations get reinforced to the point where the general public thinks they are factual. Interesting find Elliot that Yahoo are not listed. I would like to think there is something in CADNA’s approach they find distasteful. Wishful thinking probably.


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