Domain investor Andy Booth tweeted about his recent acquisition of XPay.com, a domain name he called his “favorite pick-up in the last decade.” Knowing some of the domain names he has bought and sold over the past ten years, that is a pretty strong statement:
I would go as far as to say that I think https://t.co/LjE8E8pbzV may be my favorite pick-up in the last decade. I am always looking for names of quality with obvious commercial application – that’s what something like XPay has over a random word or letter combination.
— Andy Booth (@Chain) June 26, 2020
Domain investor and broker Andrew Rosener replied to Andy’s tweet, mentioning that the X at the beginning of XPay.com could limit the domain name to an adult related business:
To me “XPay” says adult/porn payments.
The simple fact that this is the implication to some folks, means no large corporation will ever use this as a brand.
Great name, but it is pigeon holed.
— Andrew Rosener (@andrewrosener) June 26, 2020
Booth and Rosener went back and forth a bit after that, discussing the placement of the X as the delineator for whether the domain name would likely be adult-related or not. In essence, the discussion about XPay.com revolves around whether this domain name is limited to adult usage or limitless in its potential usage because the X comes before Pay rather than following Pay.
There are a number of well known brands that use the hard X at the beginning of the branding and are unrelated to adult businesses. XBox, X-Men, and X-Golf, among others. In fact, Business Insider published an article in 2012 about branding with a leading “X”, The Indisputable Power Of Starting Your Brand Name With An ‘X’.
According to NameBio, there have been a bunch of 4 letter .com domain names with the word “pay” in them that have sold for 5 figures. I think XPay.com is better than all of those domain names. While it could be used by an adult payment service, I also think it could be used by a mainstream financial business. To me, a leading or following X with a strong keyword has the x-factor.