WordPress Could Make .Blog Domain Names Very Popular

I believe WordPress is the largest content management system  used by millions of websites, including this one. Many websites that operate using WordPress are blogs of all sizes. Blog operators will be the target audience for .Blog domain names, and WordPress will be promoting .Blog domain names. This could make them very popular.

According to a blog post on the WordPress corporate blog this morning, the parent company of WordPress (Automattic) “secured the rights to oversee and operate the sale and registration of .blog domains, a new and never-before available top-level domain.”

Quite some time ago, CNN published a list of all new gTLD extensions that were applied for along with the applicants. There were 9 applicants for the .Blog extension, and apparently the entity related to WordPress prevailed.

I think .Blog domain names could prove to be very popular amongst bloggers, but that depends on a few factors:

Promotion – Point of sale promotion via WordPress sign-up page would be helpful. In addition, registrars could help by promoting available .Blog domain names when a user searches for any domain name with blog at the end.

WordPress integration – If WordPress makes it super easy to buy a .Blog domain name and immediately start using their domain name in conjunction with a WordPress blog, that could make it easier for users. I am sure some registrars offer this type of integration for other domain extensions, but WordPress offering it would make it super simple to get started.

Pricing – I think the pricing needs to be better than other extensions. I could see a someone opting for Elliots.Blog if ElliotsBlog.com was taken, especially if it is not entirely commercial in nature. If .Blog was cheaper than .com, they might opt for Elliots.Blog vs. a less friendly ElliotSilversBlog.com.

.Blog is one of the few extensions I could see having a major impact on the entire new gTLD space. There are so many blogs and WordPress is pretty much the main blogging platform. It will be interesting to see how many blogs are using .Blog over the next few years.

Thanks to Chris Sheridan for pointing out the WordPress tweet to me!

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Yes, they are the best to operate that .tld

    maybe you could check the ‘Ether’ new baby here: https://daohub.org, you have until may 28 to buy DAO and start to change the world 🙂

    if it’s useful to you, you may drop some Ethers at this wallet :


    if the message is not appropriate, you can delete it anytime

Leave a Reply

Recent Posts

Spaceship Doubles its DUM

At the end of July, I wrote about Spaceship surpassing 100,000 domain names under management (DUM). The registrar continues to grow, and its Founder...

You Can Now Hide Estimated Value at Dan

Last week, Dan.com announced and deployed a feature I did not like. On the user control panel, Dan showed GoDaddy's Estimated Value for each...

Media.com Buyer Comments on Acquisition

This afternoon, Axios reported the sale of the Media.com domain name. Kismet Group, an Australian private equity company, acquired the domain name to launch...

“We love to share success!”

If I see two friends or colleagues that could benefit from meeting over a shared interest or converging path, I am always on the...

It Pays to Know Random Phrases

My eyes bulge out of my head sometimes when I see a somewhat obscure term in a domain name coming up for auction. Oftentimes,...